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07.23.2004

The French Liquid Lunch

HB Herr, of Red Is Life, points us to an article in today's NY times about how the French (God bless them) are in the process of trying to get wine legally reclassified as food, so they can market it better.

The cynic in me says this is one more flailing attempt to correct the downward curve of French wine sales by an industry that still does not understand how out of touch it is with the global wine consumer.

This is my favorite quote from the article:

"Wine is not a food like any other," said Alain Suguenot, the head of the wine growers' study group of France's National Assembly and the Commander of the Chevaliers de Tastevin, the exclusive fraternity of Burgundy wine connoisseurs. "It's a special food. It has nutritional value. Of course, you cannot eat it alone. It's a food you have to eat with other food. But it is a food."

Read the whole thing here.

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