From the Wine Spectator:
The Park Avenue Cafe in New York has taken the bold step of getting rid of their paper wine list and simply putting all the bottles on display in the restaurant for people to choose from. While I love the idea because I'm a visual person, the logistics of having a table with 130 wines on it that's easily accessible to all diners is a tough one.
Apparently they have little tags around the neck of each bottle telling you the price, etc. Perhaps worried about how overwhelming 130 wines are, they have taken the top 15 wines and put them on a separate table. Good thing.
I wonder if they imagine that people are more willing to shell out more money if they're staring right at that 1982 Margaux instead of seeing it on a list of several other wines in the $300+ dollar range. I'd be willing to bet that consumers would.
In any case, its an interesting concept, and one that I'll bet is more intuitive than some other fancy attempts at doing away with the paper wine list and less prone to "505 Server Error."
Read the whole article here.
A wine book like no other. Photographs, essays, and wine recommendations. 2015 Roederer Award Winner.Learn more.
I'll Drink to That: Nicoletta Bocca of San Fereolo Book Review: Shadows in the Vineyard by Maximillian Potter Wine News: What I'm Reading the Week of 5/8/16 I'll Drink to That: Tom Peters of Monk's Cafe Vinography Unboxed: Week of May 1, 2016 I'll Drink to That: Daniel Brunier of Vieux Télégraphe Vinography Images: Green Gold I'll Drink to That: Angelo Gaja of Gaja Winery Hungarian Wine: Hope, Dreams, Heritage and Progress Wine News: What I'm Reading the Week of 5/1/16
Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune