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What's In A Name? How About 20% in Sales Growth

As much as I dislike it (and even try and fight it here at Vinography) we human beings are creatures of impulse. Perhaps especially when it comes to wine, which to many people is an inscrutable, intimidating realm, especially if it involves anything French. That's why we buy wines based on the label, and apparently why most consumers tend to avoid tough-to-decipher French wines. Witness a small winery in Oregon formerly known as Chateau Benoit who after simply changing their name to Anne Amie Vineyards and Winery saw a 20% jump in sales.

Sigh. On good days I think that people might make the effort to figure out what they like. On bad days, I feel the looming shadow of E.j. Gallo....

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Required Reading for Wine Lovers

The Oxford Companion to Wine by Jancis Robinson Wine Grapes The World Atlas of Wine by Hugh Johnson to cork or not to cork by George Taber reading between the vines by Terry Theise adventures on the wine route by Kermit Lynch Love By the Glass by Dorothy Gaiter & John Brecher Noble Rot by William Echikson The Science of Wine by Jamie Goode The Judgement of Paris by George Taber The Wine Bible by Karen MacNeil The Botanist and the Vintner by Christy Campbell The Emperor of Wine by Elin McCoy The Taste of Wine by Emile Peynaud