Ah, there's nothing like a little pseudo-science to brighten up your day. Check out this headline: "Scientists Prove How to Value a Bottle of Wine, Just by Feeling its Dimple."
Yes, that's right, the deeper the dimple, the higher the price. These "scientists" have even come up with an equation! Are you ready?:
Price of Bottle = (Dimple Depth in Millimeters + $6.65) / 4.314Hmm. We'll assume because we're nice that they forgot to make the basic disclaimer that this equation only works for current release prices, not for older vintages (we know that the dimples don't get deeper over time). But even assuming that, the bottle of Screaming Eagle I've been eyeing warily at a cost of $1199 should have a dimple depth of 5 centimeters, or about 2 inches, which I think you'd only find on a Champagne bottle if anywhere.
Not particularly useful. But maybe, to be charitable, it really does help judge the difference between, say, Turning Leaf and Two Buck Chuck. That will definitely be useful for all the blind folks out there who want to make sure they don't overspend in the wine aisle, or maybe for the wineries themselves, who will all move to deeper dimples so they can proudly boast, "We've got the dimple depth of wines costing more than twice as much!"
Digg it! -
Add to del.icio.us -
Add to Stumbleupon -
Add to Reddit
Listed below are links to blogs that reference this entry: How Much Should That Wine Cost? Feel The Dimple.
TrackBack URL for this entry: http://www.vinography.com/mt/mt-tb.cgi/6132
HugeJ
wrote:Usually its called a "punt", don't know why though. If I remember correctly, Two-Buck Chuck doesn't have a punt/dimple and I remember reading that Sutter Home saved over $1 million in material and fuel costs by eliminating the punt on their wines. Should they be free then?
/Huge
Tom
wrote:This story cracked me up. All I could think when I read it was..."Duh!!"
For what it's worth the deepest punt I've ever seen was on a bottle of 2001 Lazy Creek Pinot Noir. I swear I fell in and couldn't get out for days. It must have been 3 inches deep.
Wine Criticism According to W.H. Auden A Real Nigerian Wine Scam Freeman Vineyard and Winery, Sebastopol, CA: Current Releases Church Attendance Down? Try Installing a Wine Bar. 1997 Staglin Family Vineyards Cabernet Sauvignon, Rutherford Still Seats Left for the Sake Dinner at Manresa JC Cellars, Oakland: Current Releases Slow Food Nation Wine and Food Event: Aug 29 - Sept 1, San Francisco Kamoizumi "Summer Snow" Nigori Ginjo, Hiroshima Prefecture Tasting the Wines of San Francisco's East Bay Wineries
Masuizumi Junmai Daiginjo, Toyama Prefecture Wine.Com Gives Retailers (and Consumers) the Finger 1961 Hospices de Beaune Emile Chandesais, Burgundy Wine Over Time The Better Half of My Palate 1999 Királyudvar "Lapis" Tokaji Furmint, Hungary What's Allowed in Your Wine and Winemaking Why Community Tasting Notes Sites Will Fail Appreciating Wine in Context The Soul vs. The Market 1989 Fiorano Botte 48 Semillion,Italy