Thanks to Noah over at Juice for the tip on a thought provoking article in Food and Wine about wine by the glass in restaurants.
Why the hell DOES wine by the glass cost so much? You know the drill, you're in a nice restaurant, by yourself or with a friend that doesn't drink, or maybe you need to drive home. A whole bottle is out of the question and maybe they don't have half bottles on the menu. So you're relegated to the glass list, which starts with a Sauvignon Blanc at $13 a glass. Now you and I both know that most Sauvignon Blanc costs about $15 a bottle for some of the best stuff, so why are you being served wine that could be two or three days old at what amounts to a bottle cost of $105? I wonder about that too.
This article offers at least a potential solution: treat wine like an optioned product, whose price changes with supply and over time. That glass of wine that costs you $14 when they just open the bottle should cost you $10 a day later and $7 after two days, etc. Of course in reality this is way more overhead than most restaurants could handle in terms of variable pricing, but it's a compelling question. Beyond the obvious need for restaurants to make a reasonable amount of money on wine, why does the by-the-glass menu hurt so much?
A wine book like no other. Photographs, essays, and wine recommendations. 2015 Roederer Award Winner.Learn more.
Holiday Gift Guide for the Wine Lover Who Has Everything I'll Drink to That: Andrew McNamara of The Court of Master Sommeliers Vinography Unboxed: Week of November 22, 2015 I'll Drink to That: Bruce Neyers of Neyers Vineyards Vinography Images: Rows of Gold A Lonely Hillside: The Wines of Alto de la Ballena, Uruguay I'll Drink to That: Karen MacNeil The Most Untrustworthy Wine in the World Wine News: What I'm Reading the Week of 11/22 I'll Drink to That: CP Lin of Erewhon
Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune