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07.01.2005

Talking Wine Labels. What Won't They Think Of?

A-HA! Maybe THIS will make French wine labels easier to understand! Apparently some product packaging genius* has come up with a way for customers to "listen" to their wine labels. Apparently the Italian label manufacturer Modulgraf has come up with a fancy-shmancy new type of wine label that can be removed from the bottle and "read like a CD."

* Hmm. Let's see. This means that when I want to find out about a wine, I take the label off, then if I haven't already put my headphones on and the special reader when I walk into the store, I have to go over to the counter and ask the store owner for the reader and headphones (or maybe I just subject the rest of the customers to my wine label information). That sounds pretty nightmare...uh, handy, don't you think?

Well, the manufacturers say that these things are "Clearly...intended for a very select category of wines and consumers."

Read all about it.

Comments (3)

Terry Hughes wrote:
07.01.05 at 6:27 PM

For sheer brilliance, this ranks right up there with Saran Wrap for decorking wines.

It is, comment dit-on, a real corker.

Jason Curtis wrote:
07.05.05 at 9:06 AM

Exactly, does this add any value to a wine? Wouldn't it be easier to just put a mini-CD around the neck of the bottle? Now if they could incorporate some type of RFID in the package that could be read by passing a sensor near the bottle--that might be worth it.

O Buck wrote:
07.20.05 at 12:07 PM

So after you take the label off, how do you know which bottle it goes on?

This new wine store in New York City has the wine information in a database and the customer just takes the bottle to a nearby station, swipes the barcode and sees all the information on the computer monitor that's built into the wall. Here's their website:
http://discoverywines.com/

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