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07.01.2005

Talking Wine Labels. What Won't They Think Of?

A-HA! Maybe THIS will make French wine labels easier to understand! Apparently some product packaging genius* has come up with a way for customers to "listen" to their wine labels. Apparently the Italian label manufacturer Modulgraf has come up with a fancy-shmancy new type of wine label that can be removed from the bottle and "read like a CD."

* Hmm. Let's see. This means that when I want to find out about a wine, I take the label off, then if I haven't already put my headphones on and the special reader when I walk into the store, I have to go over to the counter and ask the store owner for the reader and headphones (or maybe I just subject the rest of the customers to my wine label information). That sounds pretty nightmare...uh, handy, don't you think?

Well, the manufacturers say that these things are "Clearly...intended for a very select category of wines and consumers."

Read all about it.

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The Oxford Companion to Wine by Jancis Robinson The Taste of Wine by Emile Peynaud Adventures on the Wine Route by Kermit Lynch Love By the Glass by Dorothy Gaiter & John Brecher Noble Rot by William Echikson The Science of Wine by Jamie Goode The Judgement of Paris by George Taber The Wine Bible by Karen MacNeil The Botanist and the Vintner by Christy Campbell The Emperor of Wine by Elin McCoy The World Atlas of Wine by Hugh Johnson The World's Greatest Wine Estates by Robert M. Parker, Jr.