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Much Better Than Talking Wine Labels

braile.jpgThe talking wine label will no doubt die the slow painful death reserved for only the most ridiculous of technologies. Thankfully there are other folks out there who are innovating wine labels in better and more useful directions. I don't know if they've just got more blind wine drinkers than anywhere else, but for some reason a group of winemakers in the Worcester appellation of South Africa have decided to put Braille labels on their wine bottles. How cool is that? And how imminently useful. Even though they wont ever have the chance to buy a bottle just because it's got a cute little owl on the front, at least the sight impaired will be able to more easily shop for and select a wine.

Even if this is just a marketing ploy, it's still incredibly useful. Bravo.

Read the full story here.

Comments (7)

Andrew wrote:
09.08.05 at 10:25 AM

There is a Rhon producer who has been doing this for years... but blow me I cant remember their name...

Kevin wrote:
09.08.05 at 11:38 AM

Chapoutier, I believe, is the Rhone producer.

Beau wrote:
09.08.05 at 11:56 AM

Gramona, a Penedes producer, has a Braille label on its "Gessami" (An Eric Solomon Selection)

Lorenzo wrote:
09.09.05 at 10:27 AM

totally. it's the kind of thing that makes me feel proudly south african. *sniff*

marc wrote:
09.09.05 at 11:37 AM

Yes, it is chapoutier who did it.
Congratulations for your excellent blog!

Vlad wrote:
09.10.05 at 7:18 AM

Another producer, who have the Braille labels non less than 2-3 years, is Ferre Y Catasus in Penedes, Catalonia.

Andrew wrote:
09.17.05 at 11:14 PM

Chapoutier! How could I forget. Their Australian outpost has just released two Shiraz's with brail labels.

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