There are an incredible number of individual wines and entire new wine brands hitting the market right now expressly targeted at women. There's even a new wine magazine devoted to women wine drinkers. The real question, though, is WHY? Is there really so much of a gender gap in wine drinking and wine connoisseurship that we need special marketing efforts?
These are the questions that Michael Steinberger raises in his latest column for Slate Magazine, and he does a great job marching through questions that I've been musing over for some time, but never really fully articulated. What is it with all these women focused wines and wine publications? I understand niche marketing (though I don't understand why all these people focused on the female niche seem to think it requires them to dumb down the wine or the writing), but most of these people are not just claiming that they're addressing a specific set of consumers. No, they're telling us that they're righting decades, even centuries of inequality and bias in the wine world. As Steinberger so aptly points out, that may have been true 60 years ago, but that's a pretty specious argument at the present, especially given the fact that the majority of wine consumers in the US and the UK are women. Not to mention people like Jancis Robinson and Heidi Peterson Barrett, etc. etc.
You get the point. But read the article. Steinberger does a good job of jabbing a sharp stick at the notion that there are problems for women in the wine world, and instead asking whether we might just have problems for consumers in the wine world.
A wine book like no other. Photographs, essays, and wine recommendations. Learn more.
The Superb Grace of Old Vines: Drinking Janasse The Zinfandel Experience: January 31, San Francisco Vinography Unboxed: Week of January 4, 2015 Vinography Images: The Colors of a New Season Vinography Unboxed: Week of December 27th, 2014 Vinography Images: Rich Skies Losing a Legend in Serge Hochar Flirting with the Ecstatic: The Wines of Nikolaihof, Austria Vinography Unboxed: Week of December 20, 2014 A Grape By Any Other Name
Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune