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10.07.2006

The Names Keep Getting Worse

It's hardly imaginable that the human race will ever run out of good ideas. On the other hand it's quite possible that we might run out of good names for things, especially in the English language, and especially for wine.

Stephen over at Professor Bainbridge on Wine points us to Exhibit A in the case that it's getting harder and harder to come up with good names for wine: a list of recently filed trademarks for wine labels in Canada.

Of course, on the other hand, this list, with it's gems such as "Brain Storm" and "Bad Dog" and "Funky Llama," might also be evidence of our generally poor taste as a species.

A wine called "Mighty Good Water?" You're killing me, people.

Read the list.

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The Oxford Companion to Wine by Jancis Robinson The Taste of Wine by Emile Peynaud Adventures on the Wine Route by Kermit Lynch Love By the Glass by Dorothy Gaiter & John Brecher Noble Rot by William Echikson The Science of Wine by Jamie Goode The Judgement of Paris by George Taber The Wine Bible by Karen MacNeil The Botanist and the Vintner by Christy Campbell The Emperor of Wine by Elin McCoy The World Atlas of Wine by Hugh Johnson The World's Greatest Wine Estates by Robert M. Parker, Jr.