Let me make this clear. I don't intend to write about every Bay Area winery that shutters its doors. Though for the next year or two I'd certainly have a lot of things to write about.
But I am choosing to note the sad (and all too common) denouement of Rosenblum Wine Cellars, whose parent company Diageo announced its intention to close the popular winery in Alameda last month and shifted production for the brand, which will continue to exist, up to the BV facility in Napa.
I wrote a story last year year entitled How to Kill a Wine Brand. I only need to write that story once.
The sale of Rosenblum for more than $100 million was, of course, a triumph for founder Kent Rosenblum, who built a wine brand from nothing to become one of the darlings of the California wine industry. Under the terms reported at the time, Rosenblum and his operation were to be left alone to do their thing.
But that was before the wine industry fell off a cliff. And Diageo doesn't have a strong track record of allowing its acquisitions to be truly independent, as opposed to simply brands in the portfolio.
So while it's not entirely a surprise that the beloved Alameda winery will no longer host the thousands of loyal customers in its big hangar of a space, and will no longer incubate other small wine labels as it has done for years, it certainly is a damn shame.
Of course, bottles bearing the Rosenblum label will continue to show up on store shelves for the coming years, and there's a chance that they may still be just as good as they used to be. But they certainly will lack some soul that they once had, even if you can't really taste the difference.
A wine book like no other. Photographs, essays, and wine recommendations. Learn more.
The Superb Grace of Old Vines: Drinking Janasse The Zinfandel Experience: January 31, San Francisco Vinography Unboxed: Week of January 4, 2015 Vinography Images: The Colors of a New Season Vinography Unboxed: Week of December 27th, 2014 Vinography Images: Rich Skies Losing a Legend in Serge Hochar Flirting with the Ecstatic: The Wines of Nikolaihof, Austria Vinography Unboxed: Week of December 20, 2014 A Grape By Any Other Name
Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune