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08.21.2010

Taste of Beverly Hills: September 2-5, Beverly Hills, CA

taste_beverly_hills.jpgFood and Wine Magazine knows when it's onto a good thing. Building on the success of the long running and incredibly popular Aspen Food and Wine Classic, the magazine (actually it's publisher, American Express) has branched out to bring a similar, if somewhat abbreviated version to South Beach in Florida, and has become a major sponsor of the Pebble Beach Food and Wine event in Carmel, California

And now Food and Wine magazine has launched the Taste of Beverly Hills, a four-day extravaganza of food, wine, cocktails and music at the Beverly Hilton Hotel.

Attendees to the event will have the opportunity to taste food from many of LA's top restaurants; watch cooking demonstrations by big-name chefs and cocktail mixing demos by top mixologists; taste wine from more than 80 different wineries (including some really excellent ones); and more.

Some of my readers have complained in the past about the quality of wine and food festivals in the Los Angeles area, so I would expect this event to set a new bar for both the quality of food and the quality of the logistics. The event also features a lot of music, a nice touch to complement all the food and wine.

Consult the event web site for lots of information about the schedule of events, which celebrity chefs will be in attendance, and more.


The Inaugural Taste of Beverly Hills
September 2-5, 2010
Behind the Beverly Hilton
9900 Wilshire Blvd.
Beverly Hills 90210 (map)

Tickets start at $150, with various VIP passes available for all events and special access. They should be purchased in advance online.

Valet parking for $30 will be available at the Beverly Hilton, and self-parking will be available in Century City for $12 with a free parking shuttle.

Comments (4)

Lisa Mattson wrote:
08.25.10 at 6:26 AM

Hi Alder,
Thanks for posting about this new F&W event. I'm curious why they chose Labor Day weekend though. I bet the folks over at Sonoma County Vintners are a little upset. Labor Day seemed like the last weekend open on the calendars where we winery employees could actually have a three-day weekend without work. Now we have two major events that weekend.
What have you heard about the Tahoe Food & Wine event next month? Are you going?
Lisa

unknown wrote:
08.26.10 at 12:01 AM

If you plan on attending the Taste of Beverly Hills use my promo code to get $50 off your ticket when you purchase them!
UMAMI2010-28
See you there!

Albert wrote:
08.31.10 at 10:44 AM

If you are a member of Gold Star (free to sign up), you get a steep discount for one of the events.
http://www.goldstar.com/e/38687

Albert wrote:
09.06.10 at 1:42 PM

I went for the Sunday Brunch session. The wine was average at best. The food was decent. I would rank the food of La Paulee over this event. For the price tag, I would rather dine at Michael Mina over this. That highlight of the day was Belinda Chang's session on Chateauneuf-du-Pape where her sidekick did a rap song rendition about that wine and region.

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