As many of you know, I've long struggled with the idea of an aroma wheel. I've never understood why it needed to be round, nor believed there was relevancy in the spatial relationships between the various aromas on the wheel. That's why I created my aroma cards that a) fit into a wallet, and b) have a lot more of the aromas I smell in wine than most of the wheels I've ever seen.
But there were inherent limitations to the card. Chief among them were the fact that it only offered a set of words on paper. For curious or beginner wine tasters, these words certainly were useful in helping to make the very difficult connection between scent and language that is required for us to identify aromas. But it's still hard to figure out what you're smelling in a wine, even when you have a list of potential aromas right in front of you.
That's why I'm excited today to announce that in partnership with Google, Vinography is launching The AromaApp™, an iPhone application designed to take the guesswork out of wine aroma identification. The app is built on the new Google Nose platform that also launched to the public today.
I'm excited not only to be one of the first people to utilize this revolutionary new platform from Google, but also because what my developers have been able to do with it is quite remarkable in its simplicity.
No longer do you have to worry about finding the correct descriptor for a wine, or puzzling through the difference between white peaches, rose peaches, or pesche de vigne. Simply point the iphone's microphone at your glass of wine, and press the app's single button.
Through technology perfected by apps such as Ocarina and others that have figured out how to use the iPhone's microphones as a sensing device, the AromaApp analyzes the spectral signature of the wine's esters, and transmits the data back to Google Nose, which automatically analyzes the result and provides you with a compact "tasting" note for the wine.
It's as simple as that.
Of course, we're at an early stage. I look forward to adding many more features to the app including sensory profiles that help you customize the app's sensory range to more closely match your own. But for now, I'm aiming to simply help transform your wine tasting experience into something much more profound.
Because of sensitivities to server load issues, the AromaApp will be available on an invitation only basis for now. Please leave a comment (make sure to fill out the e-mail address field on the form) and reserve your place in line today.
Thanks, and I hope you love this product. Your feedback is always welcome.
If you're interested in learning more about Google Nose, here's the launch video:
A wine book like no other. Photographs, essays, and wine recommendations. Learn more.
Vinography Unboxed: Week of May 4, 2015 Vinography Images: A Shaggy Guardian Vinography Unboxed: Week of April 26, 2015 Vinography Images: Above the Coast 2015 Seven Percent Solution Tasting: May 6, San Francisco Imagining a Better Future for the Soils of Champagne A Brief Video Lesson in Champagne Disgorgement Vinography Images: The World of the Leaf Book Signing on May 9th, at Raymond Vineyards in Napa Doorman: Changing My Wine Delivery Life
Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune