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04.01.2013

The App that Will Revolutionize Your Wine Tasting

aroma_app_Screen1.jpgAs many of you know, I've long struggled with the idea of an aroma wheel. I've never understood why it needed to be round, nor believed there was relevancy in the spatial relationships between the various aromas on the wheel. That's why I created my aroma cards that a) fit into a wallet, and b) have a lot more of the aromas I smell in wine than most of the wheels I've ever seen.

But there were inherent limitations to the card. Chief among them were the fact that it only offered a set of words on paper. For curious or beginner wine tasters, these words certainly were useful in helping to make the very difficult connection between scent and language that is required for us to identify aromas. But it's still hard to figure out what you're smelling in a wine, even when you have a list of potential aromas right in front of you.

That's why I'm excited today to announce that in partnership with Google, Vinography is launching The AromaApp™, an iPhone application designed to take the guesswork out of wine aroma identification. The app is built on the new Google Nose platform that also launched to the public today.

Thanks to friends at Google, I've had developer-level access to the Google Nose platform for the past six months, and have built the AromaApp using APIs for Google's proprietary aroma_app_in_action.jpgAromabase.

I'm excited not only to be one of the first people to utilize this revolutionary new platform from Google, but also because what my developers have been able to do with it is quite remarkable in its simplicity.

No longer do you have to worry about finding the correct descriptor for a wine, or puzzling through the difference between white peaches, rose peaches, or pesche de vigne. Simply point the iphone's microphone at your glass of wine, and press the app's single button.

Through technology perfected by apps such as Ocarina and others that have figured out how to use the iPhone's microphones as a sensing device, the AromaApp analyzes the spectral signature of the wine's esters, and transmits the data back to Google Nose, which automatically analyzes the result and provides you with a compact "tasting" note for the wine.

It's as simple as that.

Of course, we're at an early stage. I look forward to adding many more features to the app including sensory profiles that help you customize the app's sensory range to more closely match your own. But for now, I'm aiming to simply help transform your wine tasting experience into something much more profound.

Because of sensitivities to server load issues, the AromaApp will be available on an invitation only basis for now. Please leave a comment (make sure to fill out the e-mail address field on the form) and reserve your place in line today.

Thanks, and I hope you love this product. Your feedback is always welcome.

If you're interested in learning more about Google Nose, here's the launch video:

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The Oxford Companion to Wine by Jancis Robinson The Taste of Wine by Emile Peynaud Adventures on the Wine Route by Kermit Lynch Love By the Glass by Dorothy Gaiter & John Brecher Noble Rot by William Echikson The Science of Wine by Jamie Goode The Judgement of Paris by George Taber The Wine Bible by Karen MacNeil The Botanist and the Vintner by Christy Campbell The Emperor of Wine by Elin McCoy The World Atlas of Wine by Hugh Johnson The World's Greatest Wine Estates by Robert M. Parker, Jr.