As someone who makes his primary living helping leading companies utilise internet technologies for competitive advantage, I have always found observing the wine industry's approach to the Internet an amusing spectator sport. When feeling particularly uncharitable, I liken it to the early antics of a young puppy that has been brought to the seaside, or to a snow bank, for the first time: gingerly approaching the unknown and quickly shying away at the first unfamiliar sensation.
I shouldn't have been surprised, therefore, when, following the announcement of their approval by ICANN (the organisation that regulates Internet domain names), the shiny new .wine and .vin domain names immediately sparked protest by official wine-trade bodies both small and large. Change and technology combined make for a particularly terrifying cocktail for those in the wine industry.
Of course, the neo-prohibitionists in the French government already bent on ensuring that the word vin never appears on the Web had a field day describing the impending apocalypse of underage drinking and alcohol poisoning that would result from the usage of these particular Generic Top Level Domain Names. Used to protesting against everything, these folks were merely the first to mobilise their outrage after the latest announcement that these domains would move forward. In fact, French representatives have been offering near-ultimatums on their participation in the multilateral process of updating the ICANN governance based on concerns about the potential misuse of these domain names in relationship to their country's appellation system.
They are not alone.
This article is my monthly column at JancisRobinson.Com, Alder on America, and is available only to subscribers of her web site. If you're not familiar with the site, I urge you to give it a try. It's only £6.99 a month or £69 per year ($11/mo or $109 a year for you Americans) and well worth the cost, especially considering you basically get free, searchable access to the Oxford Companion to Wine ($65) and the World Atlas of Wine ($50) as part of the subscription costs. Click here to sign up.
A wine book like no other. Photographs, essays, and wine recommendations. Learn more.
Putting a Cork in Your Thanksgiving Wine Anxiety Plumbing the Depths of Portugal: A Tasting Journey Vinography Images: Rain at Last The Mysterious Art of Selling Direct Critical Consolidation in Wine What Has California Got Against Wineries? Dirty Money for a Legendary Brand Vinography Images: Tendrils Highlights from Tasting Champagne with the Masters Off to Portugal for a Drink
Masuizumi Junmai Daiginjo, Toyama Prefecture Wine.Com Gives Retailers (and Consumers) the Finger 1961 Hospices de Beaune Emile Chandesais, Burgundy Wine Over Time The Better Half of My Palate 1999 KirÃ¡lyudvar "Lapis" Tokaji Furmint, Hungary What's Allowed in Your Wine and Winemaking Why Community Tasting Notes Sites Will Fail Appreciating Wine in Context The Soul vs. The Market 1989 Fiorano Botte 48 Semillion,Italy