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07.31.2014

Taking Celebrity Wine to the Next Level

Gérard_Depardieu_(Berlin_Film_Festival_2010)_cropped.jpgIt seems like we hear about a new celebrity wine project almost every month. I long ago stopped reporting on these new projects because, well, after a golfer, a porn star, an NFL quarterback, and a rapper all have wines, what else is there to say?

OK, Chateau Miraval is pretty damn good. I admit it. But why wouldn't it be, in the hands of Famille Perrin?!?

There is celebrity wine, and then there is celebrity wine. Because who the hell wants to just bottle your own wine, when you can run your own wine region?

No one ever suggested Gérard Depardieu did things subtly. But then again, no one ever expected the actor's renunciation of his French citizenship and acceptance of Russian citizenship to lead to him being in charge of the Crimean wine region. But that is precisely what some Russian politicians have suggested he do.

Never mind that Crimea isn't officially part of Russia. And never mind that Russian politicians haven't officially handed the job to Depardieu. If Arnold Schwarzenegger can govern the 8th largest economy in the world, we can imagine our tubby Cyrano de Bergerac in charge of Crimean wine. Especially since the guy already has his own vineyards.

Me? I'm just tickled that I found wine news in the Hollywood Reporter!

Comments (1)

Jason Carey wrote:
08.01.14 at 9:48 AM

Well I think Chateau Miraval would be great at 8.99. To me its a decent Provence rose that tastes like
Its made in a very very commercial way with innoculated yeasts and other methods that give it no sense of either terroir or uniqueness. It is fine.. but I am also one of the naysayers of Vielle Ferme. I think its meh and tastes concocted industrial winemaking. I think there are much more unique wines than the Ferme and Miravals at the price and that the Perrin family name is like the Woodbridge name from Mondavi. Its fine commercial large production wine but people add value and quality just by association. For 23 bucks there are so many more interesting wines than Miraval. As to Depardieu.. well Putin and He deserve each other, with their overblown sense of self importance and blowhard bs.

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