The talking wine label will no doubt die the slow painful death reserved for only the most ridiculous of technologies. Thankfully there are other folks out there who are innovating wine labels in better and more useful directions. I don’t know if they’ve just got more blind wine drinkers than anywhere else, but for some reason a group of winemakers in the Worcester appellation of South Africa have decided to put Braille labels on their wine bottles. How cool is that? And how imminently useful. Even though they wont ever have the chance to buy a bottle just because it’s got a cute little owl on the front, at least the sight impaired will be able to more easily shop for and select a wine.
Even if this is just a marketing ploy, it’s still incredibly useful. Bravo.