Text Size:-+
04.22.2004

It had to happen eventually: Wine as low carb drink

The whole Atkins and South beach diet craze makes me a little nutty, but given its popularity around the States these days, it was only a matter of time before the liquor industry joined in. I've already seen billboards for Vodka, touting the fact that it's a zero carb drink, and a whole Bud Light campaign about how all light beers are low in carbs so choose the one that doesn't taste like swill.

Now, from the editorial staff of justfood.com we learn this:

Diageo is to begin marketing three of its wine brands as "low carb" drinks.

Diageo Chateau and Estate Wines said that three of its wine brands, BV Coastal Estates, Sterling Vintners Collection and a new brand offering, Century Cellars, all meet the definition of a "Low Carb" alcohol beverage as recently established by the Alcohol and Tobacco Tax and Trade Bureau (TTB).

The company said it will soon begin producing point of sale materials, including bottle neckers and in-store displays, informing consumers that BV Coastal Estates, Sterling Vintners Collection and Century Cellars wine brands meet the new TTB guidelines.

Also included in the point of sale information will be other macro-nutritional information, such as fat, protein, calories and serving size. For example, point of sale material for BV Coastal Estates 2002 Chardonnay will include the fact that the wine contains 3 grams of carbohydrates, 124 calories, 0 grams of fat and less than 1 gram of protein per five ounce serving.

"The interim guidance provided by TTB really provides clarity around what can truly be considered 'low carb,'" said Ray Chadwick, president of Diageo Chateau and Estate Wines. "We know from our research that our consumers want this information to make informed decisions, and we are proud to take a leadership position in this respect."

Next thing you know, they'll be changing the shape of those stodgy old wine bottles to make them more appealing to weight conscious and style conscious yuppie couples and metrosexuals.

SAV_15_SBA_Badges_Finalists_wine_vote.png

Buy My Book!

small_final_covershot_dropshadow.jpg A wine book like no other. Photographs, essays, and wine recommendations. Learn more.

Follow Me On:

Twitter Instagram Delectable Flipboard Pinterest

Most Recent Entries

Acid Freaks Unite: Highlights From the 2015 IPOB Tasting Vinography Images: A Brief Oasis Going Dry In California Off to Taste Champagne! Vinography Unboxed: Week of April 5, 2015 Vinography Images: The Color of Spring Vinography Unboxed: Week of March 29, 2015 Vinography Images: Waves of Vines Tempranillo (and Gang) TAPAS Tasting: April 26, San Francisco A Man, An Island, and a Bottle of Grüner: The Wines of Rudi Pichler

Favorite Posts From the Archives

Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune

Archives by Month

 

Required Reading for Wine Lovers

The Oxford Companion to Wine by Jancis Robinson Wine Grapes The World Atlas of Wine by Hugh Johnson to cork or not to cork by George Taber reading between the vines by Terry Theise adventures on the wine route by Kermit Lynch Love By the Glass by Dorothy Gaiter & John Brecher Noble Rot by William Echikson The Science of Wine by Jamie Goode The Judgement of Paris by George Taber The Wine Bible by Karen MacNeil The Botanist and the Vintner by Christy Campbell The Emperor of Wine by Elin McCoy The Taste of Wine by Emile Peynaud