The whole Atkins and South beach diet craze makes me a little nutty, but given its popularity around the States these days, it was only a matter of time before the liquor industry joined in. I've already seen billboards for Vodka, touting the fact that it's a zero carb drink, and a whole Bud Light campaign about how all light beers are low in carbs so choose the one that doesn't taste like swill.
Now, from the editorial staff of justfood.com we learn this:
Diageo is to begin marketing three of its wine brands as "low carb" drinks.
Diageo Chateau and Estate Wines said that three of its wine brands, BV Coastal Estates, Sterling Vintners Collection and a new brand offering, Century Cellars, all meet the definition of a "Low Carb" alcohol beverage as recently established by the Alcohol and Tobacco Tax and Trade Bureau (TTB).
The company said it will soon begin producing point of sale materials, including bottle neckers and in-store displays, informing consumers that BV Coastal Estates, Sterling Vintners Collection and Century Cellars wine brands meet the new TTB guidelines.
Also included in the point of sale information will be other macro-nutritional information, such as fat, protein, calories and serving size. For example, point of sale material for BV Coastal Estates 2002 Chardonnay will include the fact that the wine contains 3 grams of carbohydrates, 124 calories, 0 grams of fat and less than 1 gram of protein per five ounce serving.
"The interim guidance provided by TTB really provides clarity around what can truly be considered 'low carb,'" said Ray Chadwick, president of Diageo Chateau and Estate Wines. "We know from our research that our consumers want this information to make informed decisions, and we are proud to take a leadership position in this respect."
Next thing you know, they'll be changing the shape of those stodgy old wine bottles to make them more appealing to weight conscious and style conscious yuppie couples and metrosexuals.
A wine book like no other. Photographs, essays, and wine recommendations. 2015 Roederer Award Winner.Learn more.
I'll Drink to That: Nicoletta Bocca of San Fereolo Book Review: Shadows in the Vineyard by Maximillian Potter Wine News: What I'm Reading the Week of 5/8/16 I'll Drink to That: Tom Peters of Monk's Cafe Vinography Unboxed: Week of May 1, 2016 I'll Drink to That: Daniel Brunier of Vieux Télégraphe Vinography Images: Green Gold I'll Drink to That: Angelo Gaja of Gaja Winery Hungarian Wine: Hope, Dreams, Heritage and Progress Wine News: What I'm Reading the Week of 5/1/16
Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune