My local grocery store has a special on the newly released J. Garcia wine, named for the late great leader of the Grateful Dead. They've even decorated the bottle with one of his paintings. The fastest appreciating wine produced at the Napa Wine Company each year is the Marilyn Merlot, featuring the (also late) actress in a different pose each year and while current releases are about $25, the 1985 goes for $3,500 a bottle these days.
What is it with celebrity and wine? Become a big name star and either you've got a wine named after you, or you're starting a winery yourself. Francis Ford Coppola. A sparkling wine named Sophia. Get it? Well now you can even get it in a can. He's probably to blame for the whole thing, getting in as early as he did.
The New York Post reports recently that several new celebrity wines will be in the offing in the next few months from such luminaries as Bob Dylan, Carole Bouquet, Gerard Depardieu, Boz Skaggs, which will join wines already on the market from Robin Williams to Sting to Alex Trebek. I'll take "Ways to Spend Your Celebrity Money" for $3 Million please, Alex.
Of course I've got nothing against all of this winemaking and wine labeling. Heck, I'd love to have the money to open a winery and I'd probably put my name on the label as long as people wouldn't confuse me with Alderbrook. But we know a lot more about celebrities than anyone would know about me. We've seen them laugh, love, adventure, and pour their hearts out on the screen or over the airwaves. Those things cannot help but make an impression on us and shape our perception of a wine, which, I suppose is the whole darn marketing idea. But it begs the question, what about those celebrities who we've seen drag their bulky frame grunting and sweating through immigration offices, angst filled country menage a trois, and stinking sea-soaked voyages?
Maybe he can leave the photo off the label.
A wine book like no other. Photographs, essays, and wine recommendations. Learn more.
Vinography Unboxed: Week of May 4, 2015 Vinography Images: A Shaggy Guardian Vinography Unboxed: Week of April 26, 2015 Vinography Images: Above the Coast 2015 Seven Percent Solution Tasting: May 6, San Francisco Imagining a Better Future for the Soils of Champagne A Brief Video Lesson in Champagne Disgorgement Vinography Images: The World of the Leaf Book Signing on May 9th, at Raymond Vineyards in Napa Doorman: Changing My Wine Delivery Life
Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune