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01.29.2005

Your French Rental Car May Be Running On Bordeaux

Perhaps you may have heard that French wine sales are down? So much that they may even be letting winemakers advertise what their wines taste like now (gasp!). But that doesn't help them with an even more immediate problem: too much wine on their hands that is clearly not selling. So what to do? Well, how about turn it into gasoline? Under a current proposal, French vintners want to distill hundreds of millions of bottles of AOC wine into high grade alcohol which could be used for many industrial applications, including fuel. This isn't just crap wine, either, it's appellation designated stuff.

If only they'd learn how to market it better, average Americans might keep them from such predicaments. Until then, they may just have to be content knowing even their cars drink red wine.

Comments (1)

Bertrand wrote:
01.30.05 at 9:52 AM

Nice one , Alder ! Speaking of volumes per inhabitant , it was 170 liters/head in 1939, and 130 liters/head in 1957 in France . Much of it was cheap low alcohol wine though ( 8°, to 10° ). We would not drink such volumes of 12,5°+ wines today without big health risks...I don't even speak about driving...

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