Text Size:-+

The Uber Appellation: South of France

I remember hearing about this about eight or ten months ago, but now apparently it is official. France has taken one tiny step towards modern wine marketing. In a slightly odd, but I predict successful move, a whole new class of wines are now eligible to be labeled "Sud de France," or South of France. This is not a new Appellation d'Origine (yes my title is a little misleading), but a brand or labeling scheme that unites all 19 of the different appellations in the Languedoc Roussillon, plus nearly 15,000 village producers under a single designation. Now any wine produced in this region has the option of also including a blue banner with the South of France designation around the neck of the bottle.

This is the first such labeling scheme that I've heard about, and as the Languedoc is the largest wine producing region in France, it has has the potential to affect a lot of wines. Will the impact be dramatic? I don't think so, but I think it will help some of these wines in international markets, and it is a first step in the right direction towards allowing French wines to have alternate labeling in addition to or even instead of their traditional designations.

Whether more established producers of higher-end wines end up using these ribbons will be interesting to see, but I certainly expect a lot of the lower end wines (and there are a lot of them from this region of France) to adopt the new convention.

Perhaps my French readers will also have some perspectives and additional information about this effort.

Buy My Award-Winning Book!

small_final_covershot_dropshadow.jpg A wine book like no other. Photographs, essays, and wine recommendations. 2015 Roederer Award Winner.Learn more.

Follow Me On:

Twitter Instagram Delectable Flipboard Pinterest

Most Recent Entries

Vinography Images: Unglamorous Work A Lesson in the Loss of Denis Malbec I'll Drink to That: Kimberly Prokoshyn of Rebelle Restaurant Wine News: What I'm Reading the Week of 6/19/16 Vinography Unboxed: Week of June 12, 2016 Warm Up: Richebourg I'll Drink to That: Jean-Nicolas Méo of Méo-Camuzet Vinography Images: It's Nice to be King It's Time for American Wineries to Grow Up I'll Drink to That: Joy Kull of La Villana Winery

Favorite Posts From the Archives

Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune

Archives by Month


Required Reading for Wine Lovers

The Oxford Companion to Wine by Jancis Robinson Wine Grapes The World Atlas of Wine by Hugh Johnson to cork or not to cork by George Taber reading between the vines by Terry Theise adventures on the wine route by Kermit Lynch Love By the Glass by Dorothy Gaiter & John Brecher Noble Rot by William Echikson The Science of Wine by Jamie Goode The Judgement of Paris by George Taber The Wine Bible by Karen MacNeil The Botanist and the Vintner by Christy Campbell The Emperor of Wine by Elin McCoy The Taste of Wine by Emile Peynaud