I'm not in the habit of posting announcements about the creation of wine blogs. I get between two and five e-mails per week about a new wine blog starting up. I put links to them on my sidebar and that's it. There are just too many of them to mention each one. But yesterday the world of wine blogs changed. It's hard not to make a big deal out of it because it really is a pretty big deal.
The New York Times just launched a wine blog.
Following in the footsteps of Frank Bruni's recently started blog, Eric Asimov is now the proprietor of The Pour. While Eric is not the first mainstream journalist to start a wine blog (that honor goes to Mark Fisher of the Dayton Daily News) having the New York Times enter the space means something. I'm not sure what, just yet, but it's a big deal.
I suppose it was only a matter of time before this happened. In the next 6 months we will see at least two or three other wine blogs launched by newspapers, I predict, and even one or two from the glossy wine magazines. We've clearly passed a tipping point.
What does this mean for Vinography and the hundreds of other wine blogs out there? I'm not entirely sure, but I do know that it raises the bar for content. While many blogs are personal affairs and nothing more, many more are actually exercises in writing for an audience. Their authors want readership. They post regularly and professionally in an attempt to establish themselves as legitimate destinations for wine lovers on the Internet. Well those folks, Vinography included, now have some increasingly serious competition for eyeballs.
And that is not a bad thing.
I'm thrilled to welcome Eric to the world of wine blogging and I hope that my fellow bloggers will all see it both as a legitimization of the form, as well as a kick in the seat of the pants. Wine blogging just went mainstream.
A wine book like no other. Photographs, essays, and wine recommendations. 2015 Roederer Award Winner.Learn more.
I'll Drink to That: Bob Cabral of Three Sticks Wines Warm Up: Rotgipfler and Beyond I'll Drink to That: Bernhard Stadlmann of Weingut Stadlmann Vinography Images: Last Light I'll Drink to That: Suzanne Mustacich Warm Up: The Douro I'll Drink to That: João Nicolau de Almeida of Ramos-Pinto Book Signing in St. Helena, December 5, 2015 I'll Drink to That: Carole Meredith of Lagier-Meredith Vineyards Napa's New Reference Point
Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune