Text Size:-+

Yes, But What KIND of Animal?

critter_vs_critter.jpgSometimes I think that in college statistics courses and job entry screening for folks who conduct surveys, someone must be surreptitiously reprogramming people so that they never quite end up asking the right questions. Oh sure, they gather lots of useful information, some of it actually stuff you want to know. But they never quite end up asking the really important stuff.

We all know, and have known for a long time, that critters on wine labels make for better sales. In today's news we learn that recently some folks even quantified it: wines with fuzzy animals or animal names outsold their competition two to one.

But nobody has really bothered to ask what I feel is the most important question:which animals are best?

I really want to understand the psychology behind this phenomenon. Would kittens sell better than koalas? What about mice versus ducks? Is the attraction to animal labels the same motivation that drives sales of stuffed animals (bears, seal pups, and dogs dramatically outselling frogs, insects, and snakes)? Or is the phenomenon something different -- some association between the animal and our imagination of what the wine will taste like? Kangaroos would definitely taste better to me than pigeons. Even baby pigeons.

C'mon statisticians. Give us what we really want: the penguin vs. polar bear smackdown.

Buy My Book!

small_final_covershot_dropshadow.jpg A wine book like no other. Photographs, essays, and wine recommendations. Learn more.

Follow Me On:

Twitter Facebook Pinterest Instagram Delectable Flipboard

Most Recent Entries

Vinography Images: Cold Snap Cincinnati Here I Come! Happy Thanksgiving from Vinography Vinography Unboxed: Week of November 23, 2014 Putting a Cork in Your Thanksgiving Wine Anxiety Plumbing the Depths of Portugal: A Tasting Journey Vinography Images: Rain at Last The Mysterious Art of Selling Direct Critical Consolidation in Wine What Has California Got Against Wineries?

Favorite Posts From the Archives

Masuizumi Junmai Daiginjo, Toyama Prefecture Wine.Com Gives Retailers (and Consumers) the Finger 1961 Hospices de Beaune Emile Chandesais, Burgundy Wine Over Time The Better Half of My Palate 1999 Királyudvar "Lapis" Tokaji Furmint, Hungary What's Allowed in Your Wine and Winemaking Why Community Tasting Notes Sites Will Fail Appreciating Wine in Context The Soul vs. The Market 1989 Fiorano Botte 48 Semillion,Italy

Archives by Month


Required Reading for Wine Lovers

The Oxford Companion to Wine by Jancis Robinson The Taste of Wine by Emile Peynaud Adventures on the Wine Route by Kermit Lynch Love By the Glass by Dorothy Gaiter & John Brecher Noble Rot by William Echikson The Science of Wine by Jamie Goode The Judgement of Paris by George Taber The Wine Bible by Karen MacNeil The Botanist and the Vintner by Christy Campbell The Emperor of Wine by Elin McCoy The World Atlas of Wine by Hugh Johnson The World's Greatest Wine Estates by Robert M. Parker, Jr.