Sometimes I think that in college statistics courses and job entry screening for folks who conduct surveys, someone must be surreptitiously reprogramming people so that they never quite end up asking the right questions. Oh sure, they gather lots of useful information, some of it actually stuff you want to know. But they never quite end up asking the really important stuff.
We all know, and have known for a long time, that critters on wine labels make for better sales. In today's news we learn that recently some folks even quantified it: wines with fuzzy animals or animal names outsold their competition two to one.
But nobody has really bothered to ask what I feel is the most important question:which animals are best?
I really want to understand the psychology behind this phenomenon. Would kittens sell better than koalas? What about mice versus ducks? Is the attraction to animal labels the same motivation that drives sales of stuffed animals (bears, seal pups, and dogs dramatically outselling frogs, insects, and snakes)? Or is the phenomenon something different -- some association between the animal and our imagination of what the wine will taste like? Kangaroos would definitely taste better to me than pigeons. Even baby pigeons.
C'mon statisticians. Give us what we really want: the penguin vs. polar bear smackdown.
A wine book like no other. Photographs, essays, and wine recommendations. 2015 Roederer Award Winner.Learn more.
Ridiculous Recommendations about Wine and Pregnancy Vinography Images: Storm Clouds I'll Drink to That: Brad Hickey of Brash Higgins Winery The 25th Annual Zinfandel Experience Tasting: February 27, San Francisco Wine News: What I'm Reading the Week of 2/1/16 Vinography Unboxed: Week of January 24, 2016 I'll Drink to That: Paul Roberts of Colgin Cellars Vinography Images: Forward and Back Martha Stewart's Wine Cellar is a Disaster I'll Drink to That: Vicente Dalmau Cebrián-Sagarriga of Bodegas Marqués de Murrieta
Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune