Text Size:-+
04.28.2006

Vinography in Fast Company Magazine

Back in 1998 and 1999 Fast Company magazine was the news-ticker heartbeat of Silicon Valley. I used to read it, along with the Industry Standard, Red Herring, and Wired, with awe and excitement at the dot.com explosion going on around my ears. To be in Fast Company at that time meant that you were either striking it rich or royally screwing up (of course now we know that sometimes they were the same thing). At the time Fast Company wasn't just a magazine it was a newly minted adjective. If your company was a fast company, it was breaking all the rules and experiencing the growth we've come to associate with the Internet Bubble.

I won't lie to you. There was a time back then when I was in the midst of that whole space and thought that maybe I might find a way to grace those pages.

Then everything came crashing down.

But while many of those companies and a couple of those magazines have bit the dust, Fast Company has survived and wouldn't you know it, but this month I'm in it. This month's issue is all about food, with a big cover story on Chef Homaru Cantu of Moto in Chicago. Nestled in there as well is a sidebar about wine blogs and Vinography is plugged along with Tyler's Dr. Vino and Jamie Goode's Wine Blog, both of which, as you probably know, are very deserving of coverage.

I;m sure this means that any day now some VC is going to come up to me and write me a big fat check for a minority stake in Vinography. Anyone else want in on the action? I can most likely but not entirely guarantee my performance will be better than Pets.com.

Check out the issue. It's a good one.

Comments (7)

beau wrote:
04.28.06 at 2:40 PM

If you come up with an adorable sock-puppet mascot, I'm sure the VCs will be pounding down the Vinoraphy door.

Congrats on the pub!
Cheers, beau

Alder wrote:
04.28.06 at 2:42 PM

Brilliant idea. Maybe a little plush wine barrel with a mouth ?

Kevin wrote:
04.28.06 at 3:08 PM

Congrats on the mention in one of my favorite magazines (I've been a subscriber since inception).

Cheers,
Kevin

Tom wrote:
04.28.06 at 5:32 PM

Alder,

How much for 2 points worth of the action? Of course, I'll need to see your P&L, the balance sheets for the past three fiscal years, your long term projections, a marketing plan, etc. Or, we can scrap all that and I'll give you a few cases of wine and we can call it a deal!! Whatcha say?

Congrats...!! Nice publicity.

cheers,
Tom...

Alder wrote:
04.28.06 at 9:03 PM

Tom,

With my pinkie to the corner of my mouth, I’d say you can get into the action for....

One. Thousand. Dollars.

I don’t do no stinkin balance sheets. My business plan is similar to the underpants gnomes on South Park.

Step 1: Steal underpants.

Step 2: ??

Step 3: Profit !!!

Like Bartles and James, I say: thank you for your support.

Natester wrote:
05.02.06 at 3:49 PM

Alder,

How about some wine for a slice?

Alder wrote:
05.02.06 at 3:52 PM

Nate,

Depends on the wine. Gotta be good stuff !

Comment on this entry

(will not be published)
(optional -- Google will not follow)
Yes
 

Type the characters you see in the picture above.

Pre-Order My Book!

small_final_covershot_dropshadow.jpg A wine book like no other. Photographs, essays, and wine recommendations. Learn more.

Follow Me On:

Twitter Facebook Pinterest Instagram Delectable Flipboard

Most Recent Entries

Vinography Images: Into the Tank 72 Pinot Noirs on a Sunny Afternoon: Tasting at IPNC 2014 The Great White South: An Introduction to Châteauneuf-du-Pape Blanc Vinography Images: Along the Row Time For The World's Best Prison Wine Coastal Diamonds: The Rieslings of Oregon Vinography Images: The Red Window Taking Celebrity Wine to the Next Level Vinography Images: The Blue Berry 2014 Family Winemakers Tasting: August 17, San Mateo

Favorite Posts From the Archives

Masuizumi Junmai Daiginjo, Toyama Prefecture Wine.Com Gives Retailers (and Consumers) the Finger 1961 Hospices de Beaune Emile Chandesais, Burgundy Wine Over Time The Better Half of My Palate 1999 Királyudvar "Lapis" Tokaji Furmint, Hungary What's Allowed in Your Wine and Winemaking Why Community Tasting Notes Sites Will Fail Appreciating Wine in Context The Soul vs. The Market 1989 Fiorano Botte 48 Semillion,Italy

Archives by Month

 

Required Reading for Wine Lovers

The Oxford Companion to Wine by Jancis Robinson The Taste of Wine by Emile Peynaud Adventures on the Wine Route by Kermit Lynch Love By the Glass by Dorothy Gaiter & John Brecher Noble Rot by William Echikson The Science of Wine by Jamie Goode The Judgement of Paris by George Taber The Wine Bible by Karen MacNeil The Botanist and the Vintner by Christy Campbell The Emperor of Wine by Elin McCoy The World Atlas of Wine by Hugh Johnson The World's Greatest Wine Estates by Robert M. Parker, Jr.