In the category of "it's about time" comes a recent announcement that seems to make perfect sense. At least to me. When I was working in Japan for some time, I couldn't really watch TV for very long, as my command of the language was pretty limited. I would get a laugh out of the crazy game shows they had on, but they were only entertaining for about ten minutes. After that, I needed to do something else to relax, and inevitably that meant curling up with a good book and a glass of wine.
So why has it taken so long for the book industry and the wine industry to get together? Seems like a natural fit, at least for a lot of lonely bachelors and stressed housewives. Apparently someone has finally worked out the overlap in demographics and in what has got to be one of the more intriguing cross industry promotions I've seen in a while, some Sutter Home wines are now going to be carrying hang tags for discounts on Harper Collins books. Of course, one might argue that the world would be better served if all Harper Collins books came with a coupon for a discount on a bottle of wine, but I guess we need to protect the kiddies.
I'm clearly not the demographic they're targeting, so I shouldn't complain about the choice of Sutter Home versus any other wine brand, but I do secretly wish that some other wine labels might explore such marketing partnerships.
A wine book like no other. Photographs, essays, and wine recommendations. 2015 Roederer Award Winner.Learn more.
How to Help Lake County After the Fire Wine and Words in Three Volumes I'll Drink to That: Robert Bohr of Charlie Bird Vinography Images: Over a Barrel Warm Up: Sicilian Wine I'll Drink to That: Salvatore Geraci of Palari Vinography Unboxed: Week of September 27, 2015 Wine News: What I'm reading the Week of 9/27 The Lodi Zinfandel Revolution Continues I'll Drink to That: Master Sommelier Guy Stout
Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune