Text Size:-+
07.17.2006

Familiar Bedfellows Now Go Commercial

In the category of "it's about time" comes a recent announcement that seems to make perfect sense. At least to me. When I was working in Japan for some time, I couldn't really watch TV for very long, as my command of the language was pretty limited. I would get a laugh out of the crazy game shows they had on, but they were only entertaining for about ten minutes. After that, I needed to do something else to relax, and inevitably that meant curling up with a good book and a glass of wine.

So why has it taken so long for the book industry and the wine industry to get together? Seems like a natural fit, at least for a lot of lonely bachelors and stressed housewives. Apparently someone has finally worked out the overlap in demographics and in what has got to be one of the more intriguing cross industry promotions I've seen in a while, some Sutter Home wines are now going to be carrying hang tags for discounts on Harper Collins books. Of course, one might argue that the world would be better served if all Harper Collins books came with a coupon for a discount on a bottle of wine, but I guess we need to protect the kiddies.

I'm clearly not the demographic they're targeting, so I shouldn't complain about the choice of Sutter Home versus any other wine brand, but I do secretly wish that some other wine labels might explore such marketing partnerships.

Ravenswood could do a deal with Marvel Comics, and Screaming Eagle could hook up with the Robb Report, for instance. Honestly, the possibilities are endless....

Read the full story.

Comments (3)

Eric wrote:
07.18.06 at 10:12 AM

While on the subject, I've also recently came across a Canadian wine writer who has also written some mystery novels set in the wine world. There may be others doing this but it's the first I saw.

http://www.tonyaspler.com/pub/articleview.asp?id=127&s=13

duane wrote:
07.18.06 at 9:47 PM

Does this mean that "The Hitching Post" gets stuck with "Barely Legal"? (The new addition)...

I will lay claim to "Atlas Shrugged"...

-Duane

Emily wrote:
07.07.11 at 11:34 PM

I agree about the book industry and the wine industry.They should really help each other out and collaborate together. Wine has such a rich and royal history that it should be fit to add in a book deal with it.

Comment on this entry

(will not be published)
(optional -- Google will not follow)
Yes
 

Type the characters you see in the picture above.

Pre-Order My Book!

small_final_covershot_dropshadow.jpg A wine book like no other. Photographs, essays, and wine recommendations. Learn more.

Follow Me On:

Twitter Facebook Pinterest Instagram Delectable Flipboard

Most Recent Entries

Vinography Images: The Blue Berry 2014 Family Winemakers Tasting: August 17, San Mateo Will Climate Change be the Death of Cork? The King of Zweigelt: The Wines of Umathum, Burgenland Vinography Unboxed: Week of July 14, 2014 Vinography Images: Solar Powered Dot Wine and the Fear of Change Annual Napa Wine Library Tasting: August 10, Napa Vinography Unboxed: Week of July 7, 2014 Vinography Images: The Berry

Favorite Posts From the Archives

Masuizumi Junmai Daiginjo, Toyama Prefecture Wine.Com Gives Retailers (and Consumers) the Finger 1961 Hospices de Beaune Emile Chandesais, Burgundy Wine Over Time The Better Half of My Palate 1999 Királyudvar "Lapis" Tokaji Furmint, Hungary What's Allowed in Your Wine and Winemaking Why Community Tasting Notes Sites Will Fail Appreciating Wine in Context The Soul vs. The Market 1989 Fiorano Botte 48 Semillion,Italy

Archives by Month

 

Required Reading for Wine Lovers

The Oxford Companion to Wine by Jancis Robinson The Taste of Wine by Emile Peynaud Adventures on the Wine Route by Kermit Lynch Love By the Glass by Dorothy Gaiter & John Brecher Noble Rot by William Echikson The Science of Wine by Jamie Goode The Judgement of Paris by George Taber The Wine Bible by Karen MacNeil The Botanist and the Vintner by Christy Campbell The Emperor of Wine by Elin McCoy The World Atlas of Wine by Hugh Johnson The World's Greatest Wine Estates by Robert M. Parker, Jr.