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07.12.2006

Unlocking the Secrets of Our Noses

Have you ever read some tasting notes (maybe mine) and then tried the wine and thought to yourself, "this doesn't taste ANYTHING like what he described?" Well scientists are on the way towards validating something that many folks have anecdotally believed for a long time: we all perceive smells differently. Scientists have long known that each of us processes colors in the visible spectrum uniquely -- my perception of orange may be similar to, but is just slightly different than your orange. But now they are coming to the same conclusion with aromas.

Unveiled at a recent wine conference in Napa, these initial research results show that our sense of smell (which is primarily responsible for our perception of wine's "flavor") may be as unique to each individual as their fingerprint.

The research also showed just how much psychology is involved in aromatic perception -- proving that the same odor when labeled "food" can smell differently than when it is labeled "sweat." I feel this is the ultimate validation of my use of "old socks" as an aroma descriptor.

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