Text Size:-+
08.14.2006

THIS is the Average American Wine Consumer

It's easy for everyone, especially wine lovers on either coast to lose sight of what wine consumption in America is really like. Especially in the cocoon that is the San Francisco Bay Area, it's extremely hard to imagine what most Americans are drinking when we have such a bounty of fine wine available to us nearly everywhere and all the time.

Thankfully, there's someone out there keeping track. Since 1988 Restaurant Wine Magazine has been carefully surveying distributors, consumers, and the restaurant industry to determine, with some accuracy, what are the top wines ordered in American restaurants by consumers. The results (which I've published before) are always sobering, especially to my readers.

So without further ado, here's the list of the top 10 wines ordered in American restaurants in 2005:

1. Kendall-Jackson Vintner's Reserve Chardonnay
2. Beringer Vineyards White Zinfandel
3. Cavit Pinot Grigio
4. Sutter Home White Zinfandel
5. Inglenook Chablis
6. Woodbridge Chardonnay
7. Franzia Winetaps Vintner Select White Zinfandel
8. Yellow Tail Chardonnay
9. Yellow Tail Shiraz
10. Ecco Domani Pinot Grigio

Sobering, isn't it? This is the world of wine that millions of Americans live in, a world that is very far away from Vinography's universe and likely yours as well. So what are we talking in terms of volume here? According to the study these top 10 wines, along with next fifty in popularity make up 30% of all the wine sales in the US, at a whopping $3.5 billion in total spending.

Interestingly a full 34% of these top sixty wines were Chardonnays, and white wines outsold reds by a factor of over two-to-one.

You can read about these stats and more in the full report (107k PDF file). I suggest having a glass of something in hand as you read, and if you want to feel good about yourself, you might make sure that it comes from a bottle that costs more than eight bucks.

Buy My Book!

small_final_covershot_dropshadow.jpg A wine book like no other. Photographs, essays, and wine recommendations. Learn more.

Follow Me On:

Twitter Instagram Delectable Flipboard Pinterest

Most Recent Entries

Warm Up: The North Fork of Long Island I'll Drink to That: Kareem Massoud of Paumanok Vineyards 2015 Family Winemakers Tasting: August 16, San Francisco I'll Drink to That: Ryan Looper of T. Edward Wines Lost Treasures in the Sierra Foothills: The Wines of Renaissance Vineyards Warm Up: The Wachau I'll Drink to That: Leo Alzinger of Weingut Alzinger Petaluma Gap Wine Tasting: August 8th, Petaluma, CA I'll Drink to That: Monica Samuels of Vine Connections Vinography Images: Cool Climate Chardonnay

Favorite Posts From the Archives

Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune

Archives by Month

 

Required Reading for Wine Lovers

The Oxford Companion to Wine by Jancis Robinson Wine Grapes The World Atlas of Wine by Hugh Johnson to cork or not to cork by George Taber reading between the vines by Terry Theise adventures on the wine route by Kermit Lynch Love By the Glass by Dorothy Gaiter & John Brecher Noble Rot by William Echikson The Science of Wine by Jamie Goode The Judgement of Paris by George Taber The Wine Bible by Karen MacNeil The Botanist and the Vintner by Christy Campbell The Emperor of Wine by Elin McCoy The Taste of Wine by Emile Peynaud