I'm not sure to whether to file the latest news from France under Tragically Hip or It's About Damn Time. As large chunks of the French wine industry are crumbling away, there are signs that some things are changing.
Forever locked into labeling wines first and foremost with place names for reasons of national pride, tradition, legal requirements, and a sense of propriety, the French now seem to be relaxing their death grip on the ways of old. New appellation groupings are being created with understandable names like The South of France to make some wines more accessible to those consumers who might not know how to navigate "Savennieres-Roche Aux Moines."
The latest news is even better, however, as some French winemakers (albeit at the low end of the spectrum) are actually resorting to things that five years ago no Frenchman in his right mind would have agreed to: putting cute animals on the wine label.
Yes, that's right. The French have gotten into the critter wine label business.
Not only that, but they've apparently even started coming up with interesting names for their wines. Two of the latest: Elephant on a Tightrope, and Arrogant Frog. Heck, that last one even seems like it has a sense of humor. But that may just be a hasty judgment on my part. Certainly that name in particular is "shocking" winery owners all over France.
All kidding aside, I think this is a great step, and one, if adopted by more producers, can begin to help the low end of the wine market in France which is really in dire straits.
A wine book like no other. Photographs, essays, and wine recommendations. Learn more.
La Paulee de San Francisco: March 12-15, San Francisco Vinography Images: First Light Vinography Unboxed: Week of February 2, 2014 Tasting Organic Rosé Wines from the South of France Vinography Images: Wine Lake 10 Years of Blogging About Wine Debating Robert Parker At His Invitation Organic Wines of the Languedoc: An Initial Taste 2014 World of Pinot Noir Tasting: Feb 28-Mar 1, Santa Barbara, CA Vinography Images: Grape Lantern
Masuizumi Junmai Daiginjo, Toyama Prefecture Wine.Com Gives Retailers (and Consumers) the Finger 1961 Hospices de Beaune Emile Chandesais, Burgundy Wine Over Time The Better Half of My Palate 1999 KirÃ¡lyudvar "Lapis" Tokaji Furmint, Hungary What's Allowed in Your Wine and Winemaking Why Community Tasting Notes Sites Will Fail Appreciating Wine in Context The Soul vs. The Market 1989 Fiorano Botte 48 Semillion,Italy