Text Size:-+
07.10.2007

How to Win Friends in the Wine Business

It never ceases to amaze me how people tend to forget that they are just customers. I'm guilty of this too, sometimes, but we tend to start thinking that we're entitled to buy whatever it is that we're buying, and we forget that being able to buy the things we want is a privilege that comes with strings attached. We have to hold up our end of the bargain to be good customers, and we also have to remember that even when we do, the folks selling us what we want are not obligated to keep doing so, especially if they can get better customers than us.

Which is what, I suppose, the signs that read "No Shirt, No Shoes, No Service" are all about at the end of the day.

With this in mind, I find it completely outrageous that a wine company called Bordeaux Magnum has actually sued Chateau Latour because Latour has decided not to sell them as much wine as they have in previous years. Even more outrageous, however, is the fact that a judge let this company win the case. Latour is now being forced to pay this company nearly $50,000 in damages.

Say what !?! This is the equivalent of me suing the San Francisco Opera for not offering to sell me season tickets again this year. Where is the contract that says they have to even sell me anything at all? It doesn't exist.

And as so correctly pointed out by a blog post by the guys over at Decanter, when was the last time any wine producer got to sue a negociant for not buying all the wine in a bad vintage?

This lawsuit smells, and sets a horrible precedent for everyone concerned. But mostly it makes me never, ever want to buy anything from Bordeaux Magnum. And I'm guessing (hoping?) there are a lot of people who won't want to be selling them anything either.

Buy My Book!

small_final_covershot_dropshadow.jpg A wine book like no other. Photographs, essays, and wine recommendations. Learn more.

Follow Me On:

Twitter Instagram Delectable Flipboard Pinterest

Most Recent Entries

What's Holding Wine Back in America Vinography Images: From the Fog The World's First Wine Bar Vinography Unboxed: Week of May 31, 2015 Vinography Images: Sky Drama Secrets of the World's Best Wine Lists Vinography Unboxed: Week of May 24, 2015 Vinography Images: The Happy Canyon Drinking Time Itself: The Champagnes of Anselme Selosse The Great Prosecco Crisis of 2015

Favorite Posts From the Archives

Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune

Archives by Month

 

Required Reading for Wine Lovers

The Oxford Companion to Wine by Jancis Robinson Wine Grapes The World Atlas of Wine by Hugh Johnson to cork or not to cork by George Taber reading between the vines by Terry Theise adventures on the wine route by Kermit Lynch Love By the Glass by Dorothy Gaiter & John Brecher Noble Rot by William Echikson The Science of Wine by Jamie Goode The Judgement of Paris by George Taber The Wine Bible by Karen MacNeil The Botanist and the Vintner by Christy Campbell The Emperor of Wine by Elin McCoy The Taste of Wine by Emile Peynaud