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Wine Bloggers Get Charitable

Ok all you wine bloggers out there, listen up. Later this week, the 5th Annual Menu For Hope campaign will be announced.

This annual charity raffle, coordinated by top food and wine bloggers around the world raised $91,188.00 last year to feed school children in Lesotho in a truly awesome display of reader generosity and blogger power.

This year's campaign will go from December 15th to December 25th.

For those who are unfamiliar with the event, you should check out the main event posting from last year, as well as my wine specific event page.

Here's how it works:

1. Bloggers (as well as other interested parties) from around the world create prizes.

2. Those prizes are described in a post on your site, and listed in aggregate on Vinography (and other sites) with a link to your page. These prizes can be stuff you make, stuff you buy, services, anything that you think someone might really want.

3. The public buy virtual raffle tickets for $10 apiece that they can "spend" on specific prizes. The more tickets they buy for a prize, the more likely they are to win.

4. In the end, we have a big drawing, someone wins your prize, and then you send it to them (at your expense), and rural, farming community kids in Lesotho get nutritious school lunches.

Why would you do this? Because it's a great way to help folks who really need it while at the same time generating a boatload of traffic to your blog. And who doesn't want both of those things around the holidays?

I need you to come up with prizes. Good ones. Things that people really, really want. Which is to say, probably not a copy of your favorite wine book or a corkscrew (unless it's a super swanky one). And not a bottle of wine, either, unless you're a winery or a retailer and you can legally ship it to whomever wins. The more personal and special the prize, the better, however. And, of course, the more valuable the prize, the better.

If you don't have anything personally that you think you can offer, maybe you know someone famous or connected who does, and you can bask in the glory of offering their product, service, or company for an evening.

So think about what you might have to offer, and if you need to, bounce ideas off me. And if you're not into providing a prize, I hope you'll consider buying raffle tickets for one.

Stay tuned for the official announcement of the event later this week with more details.

Comments (11)

andrea gori wrote:
12.09.08 at 1:13 AM

this year I will partecipate too alder! no problem from my restaurant to ship and deliver a wine bottle so i am thinking about giving as a prize a bottle of Pegasos Soldera Case Basse 2005, a new wine from the world famous producer of Brunello di Montalcino found only in auctions. And It would be interesting in listening to what people say about this wine that in Italy we all love but "yours" James Suckling consider a 70points wine...

andrea gori wrote:
12.09.08 at 1:39 AM

and speaking of value of the prize, this wine in italy cost around 100 euro...

Peg Herbert wrote:
12.09.08 at 2:49 AM

Forgive me for intruding on your conversation. I am the founder and executive director of Help Lesotho (www.helplesotho.ca)which has close to 10,000 orphans, vulnerable children, grandmothers and youth benefitting from its programs in Lesotho. We have a network of 15 schools and one orphanage we partner with and one, soon to be two community centres we have/are building. Although your fundraiser has nothing to do with Help Lesotho, I applaud you for this initiative and invite you to our site to see the conditions and issues in Lesotho. The need is urgent, the children are suffering and all efforts are appreciated. Best of luck to all involved. Peg

andrea gori wrote:
12.09.08 at 5:03 AM

or maybe it's netter put on a prize a dinner for two persons in my historical restaurant in Florence (www.burde.it)? just let me know...
or maybe a guided tour in a winery in Tuscany!

12.10.08 at 5:31 PM

Hey Alder, chalk Steve Brutocao and I up for a case of custom labeled (we're talking a fully personalized, professionally designed label here) Brutocao Cellars Zinfandel delivered to your home or business anywhere in the US (some restrictions may apply but we can usually find a legal way around them). Value is about $700.00.

Alder wrote:
12.11.08 at 12:04 AM

Thanks everyone! I'll be in touch with you about your prizes.

Emily wrote:
12.11.08 at 12:37 PM

Hi Alder,
You know we're in as always. Two prizes this year:
1. Our "Top Shelf Ice Wine Sampler"
2. Set of 6 Zalto white wine glasses
Emily the Winemonger

Bill Wilson wrote:
12.13.08 at 9:04 AM

Count me in!

I will offer a 90-minute live wine seminar, winner gets to choose the topic(s), which I'll broadcast via streaming video. The winner and I can work out the particulars as far as date, time, etc. The winner can have as many people participate as he or she wants!

Since the seminar will be live via the Internet, the winner can be anywhere, although I don't think I can stream to the International Space Station.


Bill from Wine For Newbies

12.13.08 at 6:32 PM

How about a weekend trip in napa?

BARRY WAX wrote:
12.14.08 at 8:56 PM

Alder: Count me in, too! I design, manufacture and import a complete line of wine accessories and would be pleased to provide several items for the charity auction. Need a little more information about the mechanics, so would be grateful for a call tomorrow.

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