Here's an e-mail that a little bird forwarded to me the other day. Names have been redacted to protect the innocent.
Hey [winebuyer for fancy restaurant],
I am going out on a limb here, I know, but I want to ask you for your absolute honesty. Please...
I will be disappointed, but not unsurprised if you do not answer.
Tell me why you are and have always been uninterested in [my winery's] wine? You are a true professional - I know this - that is why I am asking. What is it about our wines that does not attract you?
We obviously have all the right hatted restaurants on side - they easily sell out our wines in quick time in [major metro area]. We are favourably reviewed and have 3 times as much demand as supply, yet there are always two or three very respected places in both [major metro area] and [major metro area] that politely decline every year. You are one (at [big name restaurant] and now your own joint). I should not complain as my job is really very easy...I enjoy coming to [major metro area] 3 times a year to chat with the [big name sommelier]'s, [big name sommelier]'s, [big name sommelier]'s, [big name sommelier]'s, [big name sommelier] and yourselves....but to be truthful, [wine buyer for fancy restaurant] - you always come across as far too cool for school? Why is that? Most other professional [major metro area] Sommeliers are nothing if not honest and upfront. I have great respect for most of the [major metro area] Sommeliers. They certainly put [other major metro area] Sommeliers into a lesser league.
I don't ask for you pity or your custom - just your honest opinion. I cannot be offended. I did not make our wine. I care for it, yes, but ultimately it is not my baby. I have a few goals in life (like you) that I am currently exploring. But I am truly interested why you apparently have a disdain for our wine brand ([one of your employees] said she saw you roll your eyes several times when I was getting wine ready for you last week), yet you put on such an affected display of interest when I come to see you? Are you a fake wanker or merely mis-understood? Is the search to be truly unique and a trend setter in the [major metro area] wine scene/press enough for you to lose your objectivity?
Why not just tell me when I ring that you are not interested? I respect that honesty a lot more. I have little interest in wasting my time showing you wines we both know you are never going to buy.
I mean nothing untoward by this email [winebuyer for fancy restaurant]. Seriously, I do not. I am just interested why such an intelligent well respected and influential [major metro area] wine guy would be so fake and disingenuous to us on a regular basis? You would be crucified by such behaviour in [another major metro area].
We are one of 5 [wine region] wineries that [major wine publication] rates with 5 stars year in, year out. We have exceptional vineyards, our vines are nearing 20 years of age, our winemaker was just nominated for the [fancy award program]. We keep yields lower than any others in [wine region] (900kg per acre!), and pursue excellence over financial success all the time. Shit [winebuyer for fancy restaurant], I drink not much else but Champagne, Riesling, Italian reds, Gin, Beer and Single Malt Whisky - but if I had to drink New World Pinot and Chardonnay...I dare say, [my winery] would be in the mix with [wine region], [wine region], [wine region] and [wine region].
But you are not a fan? Why is that?
Your honesty will be appreciated. I promise I will not ever bother you again if you respond truthfully.
The Seven Percent Solution Tasting: May 11, Healdsburg, CA Vinography Images: Green But Getting There Churton Wines, Marlborough, New Zealand: Recent Releases A Dark Day For Wine Lovers How to Love Italian Wine or Die Trying: A First Timer's Guide to VinItaly Stella di Campalto, Castelnuovo dell'Abate, Italy: Current Releases 2013 Anderson Valley Pinot Noir Festival: May 17-19, Philo, CA Vinography Images: Cover Crop Grape Pickings for US Lawyers When it Comes to Rosé, Italy Gives France a Run for the Money
Masuizumi Junmai Daiginjo, Toyama Prefecture Wine.Com Gives Retailers (and Consumers) the Finger 1961 Hospices de Beaune Emile Chandesais, Burgundy Wine Over Time The Better Half of My Palate 1999 KirÃ¡lyudvar "Lapis" Tokaji Furmint, Hungary What's Allowed in Your Wine and Winemaking Why Community Tasting Notes Sites Will Fail Appreciating Wine in Context The Soul vs. The Market 1989 Fiorano Botte 48 Semillion,Italy