Text Size:-+
06.01.2009

The Canary in the California Wine Cellar?

rip_newvine.jpgThese days are filled with unexpected and disastrous business news to be sure. I'd imagine not many people were very surprised to wake up this morning to find General Motors filing for bankruptcy protection.

On the other hand, I was frankly shocked to learn today that a company named New Vine Logistics had closed its doors for lack of operating capital.

Most wine lovers would never have heard of this company, and rightly so. Their business model depended upon them being invisible to most. Yet this single company was projected to ship nearly 20% of the wine sold in California at one point. I probably receive on average about five boxes of sample wine per week that passes through their hands.

New Vine Logistics was one of several big wine fulfillment houses in Northern California that offer a key set of services to wineries big and small. They house a big chunk of wine inventory, and when people buy wine -- whether in the form of a wine club, a case bought on the internet, or several cases bought through a distributor -- they would package it up and send it along to the buyer. Additionally, they also assumed management of the complex quagmire of interstate shipping regulations, so that wineries could concentrate on the wine. At least in theory.

Now, I don't know much about New Vine's management or financials, so their untimely demise may have been more than a little of their own making, but even the most poorly managed companies can avoid collapse when customers are beating down their doors.

The demise of such a crucial player like New Vine makes me wonder just how badly the California wine industry is hurting. It puts on a good face, to be sure, but if demand is weak enough to let one of its key service suppliers go out of business, that does not bode well.

If wineries were publicly traded stocks, there would be a lot of short selling going on today.

And if I were a winery, I'd be sitting in the parking lot of New Vine with a refrigerator truck tomorrow morning, ready to take my wine back before it became part of some bankruptcy settlement.


Buy My Book!

small_final_covershot_dropshadow.jpg A wine book like no other. Photographs, essays, and wine recommendations. Learn more.

Follow Me On:

Twitter Facebook Pinterest Instagram Delectable Flipboard

Most Recent Entries

Vinography Images: Cold Snap Cincinnati Here I Come! Happy Thanksgiving from Vinography Vinography Unboxed: Week of November 23, 2014 Putting a Cork in Your Thanksgiving Wine Anxiety Plumbing the Depths of Portugal: A Tasting Journey Vinography Images: Rain at Last The Mysterious Art of Selling Direct Critical Consolidation in Wine What Has California Got Against Wineries?

Favorite Posts From the Archives

Masuizumi Junmai Daiginjo, Toyama Prefecture Wine.Com Gives Retailers (and Consumers) the Finger 1961 Hospices de Beaune Emile Chandesais, Burgundy Wine Over Time The Better Half of My Palate 1999 Királyudvar "Lapis" Tokaji Furmint, Hungary What's Allowed in Your Wine and Winemaking Why Community Tasting Notes Sites Will Fail Appreciating Wine in Context The Soul vs. The Market 1989 Fiorano Botte 48 Semillion,Italy

Archives by Month

 

Required Reading for Wine Lovers

The Oxford Companion to Wine by Jancis Robinson The Taste of Wine by Emile Peynaud Adventures on the Wine Route by Kermit Lynch Love By the Glass by Dorothy Gaiter & John Brecher Noble Rot by William Echikson The Science of Wine by Jamie Goode The Judgement of Paris by George Taber The Wine Bible by Karen MacNeil The Botanist and the Vintner by Christy Campbell The Emperor of Wine by Elin McCoy The World Atlas of Wine by Hugh Johnson The World's Greatest Wine Estates by Robert M. Parker, Jr.