By night I write here about wine. By day I spend my time in the world of branding, customer experience, and marketing. As a result, I have a higher tolerance for, and a keen understanding of the value that brands hold in the marketplace, and an appreciation for efforts to differentiate in a crowded field.
All of this by way of saying that I can appreciate the idea of coming up with a distinctive name to use when referring to sparkling wine made in England. The Spanish have Cava, the Italians have Franciacorta and Spumante, after all.
Pronounced "bri-TAN-yay" or something close to that, I suppose it is supposed to convey the elegance of Champagne while remaining decidedly, well, British.
Never mind that most everyone will try to pronounce it "brit-AYNE" given the immediate analog to Champagne. Never mind that the rest of the English speaking world does fine with referring to their wines as Sparkling Wines without much of a problem. Never mind that by using a neologism that basically has a French etymology you're undermining your efforts to try to create something distinctly English.
Even ignoring all of that, it's just lame.
A wine book like no other. Photographs, essays, and wine recommendations. Learn more.
Vinography Images: The Blue Berry 2014 Family Winemakers Tasting: August 17, San Mateo Will Climate Change be the Death of Cork? The King of Zweigelt: The Wines of Umathum, Burgenland Vinography Unboxed: Week of July 14, 2014 Vinography Images: Solar Powered Dot Wine and the Fear of Change Annual Napa Wine Library Tasting: August 10, Napa Vinography Unboxed: Week of July 7, 2014 Vinography Images: The Berry
Masuizumi Junmai Daiginjo, Toyama Prefecture Wine.Com Gives Retailers (and Consumers) the Finger 1961 Hospices de Beaune Emile Chandesais, Burgundy Wine Over Time The Better Half of My Palate 1999 KirÃ¡lyudvar "Lapis" Tokaji Furmint, Hungary What's Allowed in Your Wine and Winemaking Why Community Tasting Notes Sites Will Fail Appreciating Wine in Context The Soul vs. The Market 1989 Fiorano Botte 48 Semillion,Italy