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03.20.2013

Wine and Food Matching, But Not In Store

wine_grocery.jpgTo much of the civilised world, it seems most natural. You walk into your local grocery store or supermarket and walk out with the ingredients for your dinner and a wine to drink with it. This is, after all, the entire point of something called a supermarket - namely that a single, self-service destination should provide for all your needs.

Yet despite the fact that we invented the concept, here in America roughly 29% of the country's population, across 17 states, cannot buy a steak and a bottle of wine to go with it from the same store.

When I can bring myself to contemplate this issue at all, I tend to spend my time vacillating between righteous outrage and utter despair. How is it possible that in the most rabidly capitalist country on earth, where consumer choice has beaten out common sense for decades (monster SUVs, 4000-calorie fast-food meals, Botox - need I go on?), we prevent almost one in three Americans from spending their money when and where they please?

Continue reading this article on JancisRobinson.Com.

This article is my monthly column at JancisRobinson.Com, Alder on America, and is available only to subscribers of her web site. If you're not familiar with the site, I urge you to give it a try. It's only £6.99 a month or £69 per year ($11/mo or $109 a year for you Americans) and well worth the cost, especially considering you basically get free, searchable access to the Oxford Companion to Wine ($65) and the World Atlas of Wine ($50) as part of the subscription costs. Click here to sign up.

Grocery store image courtesy of Rick, via Flickr.

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Required Reading for Wine Lovers

The Oxford Companion to Wine by Jancis Robinson Wine Grapes The World Atlas of Wine by Hugh Johnson to cork or not to cork by George Taber reading between the vines by Terry Theise adventures on the wine route by Kermit Lynch Love By the Glass by Dorothy Gaiter & John Brecher Noble Rot by William Echikson The Science of Wine by Jamie Goode The Judgement of Paris by George Taber The Wine Bible by Karen MacNeil The Botanist and the Vintner by Christy Campbell The Emperor of Wine by Elin McCoy The Taste of Wine by Emile Peynaud