Those of us who spend our days working if not in the vanguard, at least squarely in the mainstream of the internet technology revolution are at once both amused and infuriated by many wine writers' attempts to dismiss the relevance of social media in the wine world.
Steve Heimoff, in particular continues to worry away at the subject, like a Chihuahua intent on bringing down the elephant it thinks it has cornered. But Steve's not the only member of the old guard who believes that because he knows about wine and the wine business therefore he has the tools to understand the meaning, relevance, and value of social media for wine.
I've restrained myself from writing screeds in response to some of the utterly inane, backwards, and frankly plain ignorant pronouncements offered by such commentators, but luckily Joe Roberts of OneWineDude.Com either lacks such restraint, or finally lost his patience and wrote the kind of article these dinosaurs deserve.
My favorite line from the piece, which is already getting great play on social media channels is as follows:
"...if people can have a social media relationship with a f*cking bag of candy, don't you think they can have one with a premium wine brand...?"
Hysterical and spot on. Even though wine is more expensive, and its customer demographics skew older, there's literally no difference.
As Joe goes on to ask, why are we even having this debate? For the same reason, I suppose, that most wineries still don't have blogs, are just now discovering e-commerce capability, and don't even regularly monitor the conversations involving their brand, even though they could do so for free.
Jump on over to One Wine Dude, and see what Joe has to say. Especially if you're a wine producer who thinks your favorite wine magazine columnist actually knows a thing or two about the Internet.
A wine book like no other. Photographs, essays, and wine recommendations. Learn more.
What's Holding Wine Back in America Vinography Images: From the Fog The World's First Wine Bar Vinography Unboxed: Week of May 31, 2015 Vinography Images: Sky Drama Secrets of the World's Best Wine Lists Vinography Unboxed: Week of May 24, 2015 Vinography Images: The Happy Canyon Drinking Time Itself: The Champagnes of Anselme Selosse The Great Prosecco Crisis of 2015
Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune