The world of wine media has changed greatly in the 10 years since I began my wine blog, Vinography.com. By the end of 2004 there were perhaps a dozen wine blogs in existence, but within two years that number would swell into the hundreds, and later, thousands. With the exception of a few pioneering websites such as Tom Cannavan's Wine-Pages.com and the late Daniel Rogov's website on Israeli wine, the emergence of wine blogs marked the first true wave of non-mainstream wine journalism, made all the more interesting (as well as variable in quality) by the fact that many wine bloggers had no background in traditional wine writing.
While not appearing at the same pace, wine blogs continue to spring to life, some lasting for a few weeks, others becoming vibrant and prolific participants in the broadening conversation about wine. That said, the idea of the wine blog no longer twinkles with novelty. Most major wine journalists have their own blogs at this point, and the medium has proven itself a viable alternative source of information (and occasionally entertainment) about wine.
Which brings us to the question of what's next in the ongoing evolution of the wine media landscape. If writers such as Jancis and Robert Parker represented the second stage of modern wine-media expansion (after first players such as André Simon, Michael Broadbent, Frank Schoonmaker, et al) and wine blogs represented the third, we now find ourselves in the fourth wave.
This article is my monthly column at JancisRobinson.Com, Alder on America, and is available only to subscribers of her web site. If you're not familiar with the site, I urge you to give it a try. It's only £6.99 a month or £69 per year ($11/mo or $109 a year for you Americans) and well worth the cost, especially considering you basically get free, searchable access to the Oxford Companion to Wine ($65) and the World Atlas of Wine ($50) as part of the subscription costs. Click here to sign up.
A wine book like no other. Photographs, essays, and wine recommendations. Learn more.
The Superb Grace of Old Vines: Drinking Janasse The Zinfandel Experience: January 31, San Francisco Vinography Unboxed: Week of January 4, 2015 Vinography Images: The Colors of a New Season Vinography Unboxed: Week of December 27th, 2014 Vinography Images: Rich Skies Losing a Legend in Serge Hochar Flirting with the Ecstatic: The Wines of Nikolaihof, Austria Vinography Unboxed: Week of December 20, 2014 A Grape By Any Other Name
Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune