Ever thought to yourself, “How can someone justify a price of $100 for a bottle of wine?” Well it turns out that you have to work pretty hard at it. Thanks to H. Johnson for pointing me to one of the most brilliant satire pieces I’ve ever seen on California Winemaking.
The article is written by Brendan Eliason, a Northern California assistant winemaker for David Coffaro Winery who did a little research one day into specifically what his costs were per bottle. It came to around ten bucks (his wine retails for $22), and he set to wondering, “Exactly how does someone make a $100 bottle of wine??” So he sets off on a thought experiment that involves everything from buying the most expensive grapes on the market, to buying brand new winery equipment, to laser etching custom wine bottles, and at the end of it, he barely manages to do it.