The Names Keep Getting Worse

It’s hardly imaginable that the human race will ever run out of good ideas. On the other hand it’s quite possible that we might run out of good names for things, especially in the English language, and especially for wine.

Stephen over at Professor Bainbridge on Wine points us to Exhibit A in the case that it’s getting harder and harder to come up with good names for wine: a list of recently filed trademarks for wine labels in Canada.

Of course, on the other hand, this list, with it’s gems such as “Brain Storm” and “Bad Dog” and “Funky Llama,” might also be evidence of our generally poor taste as a species.

A wine called “Mighty Good Water?” You’re killing me, people.

Read the list.