12752583.8dd5717.f9fa67b0364f4fe4afb3ae22e720ae58

Results from the 2011 Vinography Reader Survey

First of all, thank you to all of you who bothered to fill out my online survey. It was a huge help. Six of you won tickets to the ZAP Zinfandel festival. I’ve sent you e-mails individually, so please check your inboxes and your spam bins (the subject line that includes the words “won tickets” might not look so healthy to your e-mail server). For the rest of you, I hope you go to the festival anyway, as it’s a rollicking good time.

The results from the survey range from expected, to interesting, to fairly surprising. Here’s what I learned about all you readers, assuming those who answered are a representative sample of y’all.

The majority of you readers are over thirty.

You’re mostly male.

You tend to be married or divorced.

married.png

You tend to be pretty highly educated.

education.png

Your average household income is somewhere between $140,000 and $200,000 per year.

income.png

You generally consider yourselves to have an intermediate level of wine knowledge, though a good chunk of you are experts.

wine_knowledge.png

Overwhelmingly you characterize yourselves as wine geeks, wine addicts, or wine lovers, though almost half of you are also in the wine business or some related field like hospitality, marketing, or PR. That’s quite a high percentage of non-consumers.

role.png

When you’re not reading vinography, most of you (more than 60%) read other wine blogs, and you tend to favor the Wine Spectator when it comes to things written on dead trees:

reading.png

I’m very pleased to see that you drink a LOT of wine:

drinking.png

I’m also surprised to see how much wine you buy a year (a hell of a lot more than me):

purchasing.png

And you generally tend to own or store a lot of wine. On average, somewhere between 200 and 500 bottles of wine.

owned.png

You tend to pay between $16 and $35 per bottle when you buy wine.

cost.png

Some of the other interesting tidbits that emerged from the results include the fact that 65% of you go to wine blogs as one of your sources for advice on what wines to buy. 16% of you have some sort of certified wine education. 22% of you are on more than 5 winery mailing lists (to buy wine) and 28% of you participate in some sort of monthly wine club.

A full 40% of you read no other wine blogs except Vinography, which is sort of a shocking figure to me. 40% of you have also never bought a wine that I’ve reviewed or recommended.