, held every March in the little seaside town of Shell Beach.

Over two days, Pinot Noir producers from all over the world, along with the people who like to drink what they make, descend on the Cliffs Resort, turning it into Pinot Noir Central. Seminars, dinners, and two days of grand tasting are on offer for anyone whose idea of a good time involves eating great food and submerging themselves in Pinot Noir.

I went to this event for the first time last year and had a ball. I especially appreciated the significant presence of many international producers, both from Burgundy of course, as well as Italy, Switzerland, Germany, and New Zealand.

I can’t make it this year, but you should. An easy drive from LA, and a worthwhile drive from San Francisco, Shell Beach is a great spot for this tasting, tucked into the Santa Barbara County wine country. This year the event features some interesting extracurricular activities, like kayaking, golfing, and hiking (all with winemakers and their wines in tow, presumably).

12th Annual World of Pinot Noir
Friday March 2 thru Saturday March 3rd
The Cliffs Resort
2757 Shell Beach Road
Pismo Beach, CA 93449

Tickets start at $95 for the Grand Tasting, with seminars and dinners in the $150 range. They sell out every year, and must be purchased in advance online.