Episode 456 of I’ll Drink to That! was released recently, and features Ehren Jordan. Ehren is the proprietor of the Failla winery, and also the Day wine label. This interview discusses Ehren’s increasing interest in working with vineyards in Oregon, in addition to the California vineyards he has been sourcing from for years.
Curious as to why there have been so many vineyard purchases and new winery projects in Oregon in the last few years? Ehren Jordan explains his own decision to work more with Oregon fruit, and in the process illuminates some of the key factors driving the increased growth of the wine industry in that state. Ehren brings some perspective to the conversation that really underpins this discussion, as he can draw upon his own deep knowledge of both Napa and Sonoma counties when it comes to comparing and contrasting the current Oregon scene. Ehren’s ability to explain the big picture context is enhanced by the fact that he is working with a number of different vineyards within Oregon today. But this interview doesn’t just cover the bird’s eye view, there are plenty of details to zoom in on as well. If you want to understand what the key aspects are for evaluating Oregon vineyards, Ehren has some insight for you. And Ehren has been through a few different market cycles for the wine industry, and can explain in-depth where Oregon fits within today’s market realities and possibly tomorrow’s as well.
Listen to this episode:
I’ll Drink to That is the world’s most listened-to wine podcast, hosted by Levi Dalton. Levi has had a long career working as a sommelier in some of the most distinguished and acclaimed dining rooms in America. He has served wine to guests of Restaurant Daniel, Masa, and Alto, all in Manhattan. Levi has also contributed articles on wine themes to publications such as The Art of Eating, Wine & Spirits magazine, Bon Appetit online, and Eater NY. Check out his pictures on Instagram and follow him on Twitter: @leviopenswine