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The Asia Effect

It's now becoming such a fact in the wine world that I'll be very reticent to post much news about it in the future, but in case you haven't noticed, wine is becoming huge in Asia. First of all, you have the staggering size of production going on in the region. Who knew that China was the world's 6th largest wine producer, producing more than Germany, South Africa, Chile, Austria, or New Zealand? A recent trade partnership between China and Chile, and talks of Chinese investment in the Chilean wine industry indicate China's interest in participating in the global wine market, not to mention hint at increasing demand. Experts predict healthy 20% annual growth rates in consumption as largest consumers of Beaujolais Nouveau in the world, passing even the United States and Britain in their imports of the fresh purple stuff.

And in case anyone in California thinks the Asia Effect is something that's happening elsewhere in the world, we're already seeing co-investment, collaboration, and consulting start happening between China and Napa.

What will happen when China and India can make wine that is as good as Yellow Tail and as easily available? The answer is: scary things. Let's just say I wouldn't be investing in the Australian wine market anytime soon. The late 80's saw the Asian Economic Boom. The late 00's will see the Asian Wine Boom. Mark my words.

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Required Reading for Wine Lovers

The Oxford Companion to Wine by Jancis Robinson The Taste of Wine by Emile Peynaud Adventures on the Wine Route by Kermit Lynch Love By the Glass by Dorothy Gaiter & John Brecher Noble Rot by William Echikson The Science of Wine by Jamie Goode The Judgement of Paris by George Taber The Wine Bible by Karen MacNeil The Botanist and the Vintner by Christy Campbell The Emperor of Wine by Elin McCoy The World Atlas of Wine by Hugh Johnson The World's Greatest Wine Estates by Robert M. Parker, Jr.