Text Size:-+
09.11.2006

Is Bronco Capitalizing on Katrina Remembrance?

I've got a lot of respect for Fred Franzia, head of Bronco Wine Company. He's a shrewd and iconoclastic businessman who's not afraid to challenge the status quo. Did I mention he's a shrewd businessman? Perhaps too much for his own good, I find myself thinking these days.

I received a fax last week of a press release from Bronco wines announcing the release of their new line of Fat Cat wines.

"New Orleans Inspired Fat Cat Wines Debut, August 2006" said the press release. "New Orleans is a place like no other. The indomitable spirit and culture of the Big Easy lives on and continues to be evident in the regional cuisine. To celebrate Louisiana's unique Jazz music, culture and cuisine, Bronco Wine Company has launched the new "Fat Cat" varietal wines. With a whimsical label featuring a fat cat playing a jazz piano, these wines are meant to be fun, approachable, and shared at the table with friends."

Apparently in addition to being fun, they're also meant to be top of mind -- released coincidentally on the one year anniversary of Hurricane Katrina. These wines are celebrating the place, but apparently not a penny of the profits from these wines will go towards helping aid the still devastated region. When I heard that, my jaw dropped.

Now I don't know enough about these wines, nor their history to be able to level the accusation that Franzia is milking public sentiment and capitalizing on the tragedy to sell some wine. But I gotta say, this certainly could be interpreted that way without too much stretching of the imagination.

If that were actually true, it would be incredibly offensive and, in my mind, completely unethical.

What do you think? Am I reading too much into this?

Buy My Book!

small_final_covershot_dropshadow.jpg A wine book like no other. Photographs, essays, and wine recommendations. Learn more.

Follow Me On:

Twitter Pinterest Instagram Delectable Flipboard

Most Recent Entries

Wine and Beauty Explained San Francisco's Lost Sommeliers Finding Pirate Treasure With a Corkscrew Vinography Unboxed: Week of March 1, 2015 Vinography Images: Sonoma Spring Siduri Wines: Rewarding the Search for Flavor Vinography Unboxed: Week of February 22, 2015 Vinography Images: Frost and Fog The Glory of 2013 Napa Cabernet: Tasting Premiere Napa Valley A Dose of Claret: Visiting With 2010 Bordeaux

Favorite Posts From the Archives

Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune

Archives by Month

 

Required Reading for Wine Lovers

The Oxford Companion to Wine by Jancis Robinson Wine Grapes The World Atlas of Wine by Hugh Johnson to cork or not to cork by George Taber reading between the vines by Terry Theise adventures on the wine route by Kermit Lynch Love By the Glass by Dorothy Gaiter & John Brecher Noble Rot by William Echikson The Science of Wine by Jamie Goode The Judgement of Paris by George Taber The Wine Bible by Karen MacNeil The Botanist and the Vintner by Christy Campbell The Emperor of Wine by Elin McCoy The Taste of Wine by Emile Peynaud