I first reported on the strange phenomenon of wine related manga comics in Japan about a year ago, but it seems they're gaining in popularity. At the time, one of my readers mentioned another, newer comic by the name of "Kami no Shizuku" (literally "god's droplets") which offered commentary and musing on the virtues of French wine. According to some, it's a pretty compelling comic, with particularly thirst generating properties.
Well according to a story in today's news, that comic has been translated to Korean and is a huge hit in South Korea.
Of course, in the extremely litigious and puritanical United States, where Joe Camel has been relegated to a stiff two dimensional silhouette with no personality, there's no way in hell anyone could ever get away making comic books featuring or about wine. Disembowelment and torture, sure. But fine wine? Never.
Nonetheless, I think these folks (are they Japanese? Or a very savvy French wine company?) are really on to something. Every issue of this comic mentions a new wine, and if that wine is available in the country, it immediately sells out!
Despite the somewhat draconian laws about marketing alcohol in this country (at least we are not in France!!) I have to believe that there are some pretty interesting things that might be done to better market wine to a legal-but-younger generation. Not that they need special treatment, mind you, but there's definitely an opportunity there.
A wine book like no other. Photographs, essays, and wine recommendations. Learn more.
What's Holding Wine Back in America Vinography Images: From the Fog The World's First Wine Bar Vinography Unboxed: Week of May 31, 2015 Vinography Images: Sky Drama Secrets of the World's Best Wine Lists Vinography Unboxed: Week of May 24, 2015 Vinography Images: The Happy Canyon Drinking Time Itself: The Champagnes of Anselme Selosse The Great Prosecco Crisis of 2015
Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune