File this under, "what won't they think of next?" The world of wine marketing has taken some pretty strange twists and turns over the years: wine in a box (good idea!); critters on the label (who would have guessed?); wine just for women (lame!); integrated plastic cups for drinking (huh?).
Now the latest from the drunk staffers at some marketing agency somewhere in France: open a bottle, get laid get a date.
Apparently the scheme works like this. Several different types of wine are sold under the moniker of "Soif du Coeur" (Thirsty Heart). You buy a pink bottle if you're a girl. You buy a blue bottle if you're a boy. You open it up and drink it. Then after you've emptied the bottle and are feeling lonely (not a bad bet) you can see a code that you enter on a web site to be matched up with presumably some other lonely wine lover who wanted a mate bad enough to drain a bottle.
Because, you know: if you drink the same crappy wine, you MUST be compatible.
Well, I suppose the good news is that the wine only costs three Euros, so it will be a pretty cheap date.
A wine book like no other. Photographs, essays, and wine recommendations. Learn more.
Vinography Unboxed: Week of July 7, 2014 Vinography Images: The Berry 2014 West Sonoma Coast Wine Festival: August 2-3, Sebastopol, CA Drew Wines, Mendocino, CA: Recent Releases Vinography Images: Pocket of Sun Vinography Unboxed: Week of June 29, 2014 Vinography Unboxed: Week of June 22, 2014 Vinography Images: Spring Pastels Blaufränkisch is Best Before Breakfast Austria: The Wine Lover's Dream Destination
Masuizumi Junmai Daiginjo, Toyama Prefecture Wine.Com Gives Retailers (and Consumers) the Finger 1961 Hospices de Beaune Emile Chandesais, Burgundy Wine Over Time The Better Half of My Palate 1999 KirÃ¡lyudvar "Lapis" Tokaji Furmint, Hungary What's Allowed in Your Wine and Winemaking Why Community Tasting Notes Sites Will Fail Appreciating Wine in Context The Soul vs. The Market 1989 Fiorano Botte 48 Semillion,Italy