File this under, "what won't they think of next?" The world of wine marketing has taken some pretty strange twists and turns over the years: wine in a box (good idea!); critters on the label (who would have guessed?); wine just for women (lame!); integrated plastic cups for drinking (huh?).
Now the latest from the drunk staffers at some marketing agency somewhere in France: open a bottle, get laid get a date.
Apparently the scheme works like this. Several different types of wine are sold under the moniker of "Soif du Coeur" (Thirsty Heart). You buy a pink bottle if you're a girl. You buy a blue bottle if you're a boy. You open it up and drink it. Then after you've emptied the bottle and are feeling lonely (not a bad bet) you can see a code that you enter on a web site to be matched up with presumably some other lonely wine lover who wanted a mate bad enough to drain a bottle.
Because, you know: if you drink the same crappy wine, you MUST be compatible.
Well, I suppose the good news is that the wine only costs three Euros, so it will be a pretty cheap date.
A wine book like no other. Photographs, essays, and wine recommendations. Learn more.
Drinking Time Itself: The Champagnes of Anselme Selosse The Great Prosecco Crisis of 2015 Vinography Unboxed: Week of May 17th, 2015 Vinography Images: Up in Flames California's Other Seven Percent Vinography Unboxed: Week of May 10, 2015 Vinography Images: Spring Dreams Tasting One Man's Experience: The Champagnes of Agrapart et Fil Vinography Unboxed: Week of May 4, 2015 Vinography Images: A Shaggy Guardian
Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune