Text Size:-+
12.21.2007

Book Review: Hip Tastes by Courtney Cochran

hip_tastes_cover.jpgReview by Jessica Yadegaran.


Millennials, there's much to celebrate. Not only did wine out sell beer last year, but you are officially the fastest growing segment of the wine consumer market. Good times, indeed.

So if you're young and trendy " or both " and looking for a solid introduction to wine, you've found it in Courtney Cochran's Hip Tastes: The Fresh Guide to Wine. Cochran is the brains behind the uber-popular San Francisco-based Hip Tastes events, where 20-somethings relish PB & J and Tater Tot pairings for their wine against a techno beat. She's infused her first book with much of the same verve.

Cochran, a certified sommelier, shares her great enthusiasm for wine " those who prefer exclamation-point-free prose, be warned " with the novice, organizing the book with intuitive, easy-to-follow chapters ("The White Stuff," "It's a Red, Red World," "Bubbly Basics and Sweet Treats"). From there, it's Wine 101 " more fabulously irreverent pairings, storage, navigating lists and shops, and wine gear must-haves. She's pro foil cutters; anti Rabbit.

Hip Tastes is one of few wine books that doesn't make you feel like a loser for lacking the cash or know-how, for that matter, to invest in Chateauneuf-du-Pape or a temperature-controlled cellar. Cochran assumes you live in a shoebox of an apartment " she does " and validates closets and other dark nooks for bottle storage. She's practical about nearly everything when it comes to wine, and it's refreshing, especially for the novice.

Furthermore, she introduces cult value wines sure to impress ("Dr. L" Riesling, Bon-Bon Shiraz Rose) and peppers the book with loads of boxed-off Hip Tips: the low-down on organic wines and how to make nice with a sommelier (always offer a taste of a special bottle you've brought to dinner). In return, he (or she) will no doubt be happy to customize a flight for you.

No self-respecting wine manual would be complete without a handy index, and "Hip Tastes" has one, in addition to a thorough appendix organizing European wines by their place names and grapes by their difficult pronunciations. There's even a vintage guide.

For those curious about winemaking and its various umbrellas, Cochran offers clear explanations of everything from extraction and lees stirring to malolactic fermentation without losing her fresh, light voice. It's just enough technical lingo to entice a person to further their wine studies but not too much to send them running to a tequila tasting.


buy-from-tan.gifCourtney Cochran, Hip Tastes: The Fresh Guide To Wine, Viking Studio, 2007, $12.89 (paperback).


Jessica Yadegaran is a wine and lifestyle writer for the Contra Costa Times and the Bay Area News Group. She writes a bimonthly wine column called Corkheads and blogs daily by the same name. Visit www.ibabuzz.com/corkheads.

Comments (3)

St. Vini wrote:
12.21.07 at 2:16 PM

Admittedly a quibble, but by what measurement did wine outsell beer? Other than by-the-glass pours in high-end restaurants, I can't think of any place that statement is true...

Dale Cruse wrote:
12.24.07 at 4:49 AM

I have a copy of this book but haven't dug into it yet. Thanks for the review - you've made me want to dive deep.

10.30.14 at 7:38 AM

Saved as a favorite, I love your web site!

Comment on this entry

(will not be published)
(optional -- Google will not follow)
Yes
 

Type the characters you see in the picture above.

Buy My Book!

small_final_covershot_dropshadow.jpg A wine book like no other. Photographs, essays, and wine recommendations. Learn more.

Follow Me On:

Twitter Facebook Pinterest Instagram Delectable Flipboard

Most Recent Entries

Hang out with the World's Top Wine Writers. For Free. Vinography Unboxed: Week of October 19, 2014 Vinography Images: Divine Droplets Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets US 2014 Vintage - Early, Fast, Eventful Vinography Images: Big Shadow Come Explore The Essence of Wine with Me in Healdsburg: October 30th, 2014 Vinography Unboxed: Week of October 5, 2014 Another Idiotic California Law Screws Wineries Vinography Images: Vineyard Reflections

Favorite Posts From the Archives

Masuizumi Junmai Daiginjo, Toyama Prefecture Wine.Com Gives Retailers (and Consumers) the Finger 1961 Hospices de Beaune Emile Chandesais, Burgundy Wine Over Time The Better Half of My Palate 1999 Királyudvar "Lapis" Tokaji Furmint, Hungary What's Allowed in Your Wine and Winemaking Why Community Tasting Notes Sites Will Fail Appreciating Wine in Context The Soul vs. The Market 1989 Fiorano Botte 48 Semillion,Italy

Archives by Month

 

Required Reading for Wine Lovers

The Oxford Companion to Wine by Jancis Robinson The Taste of Wine by Emile Peynaud Adventures on the Wine Route by Kermit Lynch Love By the Glass by Dorothy Gaiter & John Brecher Noble Rot by William Echikson The Science of Wine by Jamie Goode The Judgement of Paris by George Taber The Wine Bible by Karen MacNeil The Botanist and the Vintner by Christy Campbell The Emperor of Wine by Elin McCoy The World Atlas of Wine by Hugh Johnson The World's Greatest Wine Estates by Robert M. Parker, Jr.