Wine retailers all across the country, and especially online today breathed a big sigh of relief. Probably more than a few of them are popping corks in celebration.
The announcement more than a year ago that the online retail giant was moving into the wine business sent small shock waves through the wine retail industry both good and bad. Online retailers nervously fingered their Ethernet cables, and wineries optimistically looked forward to another channel to help them deal with a dysfunctional distribution system.
The plans were grand, and for a while it seemed Amazon was going to do things right. They even reached out to little old me (and a lot of other content providers, presumably) and began discussions about what kind of relationship, if any, might be mutually beneficial.
But apparently there were many a slip twixt the cup and the lip on this one. After aggressively announcing the program, not much seemed to happen. For a long time. And then, the fulfillment partner that Amazon selected turned belly up almost overnight. While I can't believe that it was the primary reason, the implosion of New Vine Logistics may have been the final straw that turned the grand plans into the failed experiment that was announced today.
And yes, this may suggest that the hard times for the U.S wine industry are far from over.
A wine book like no other. Photographs, essays, and wine recommendations. Learn more.
The Superb Grace of Old Vines: Drinking Janasse The Zinfandel Experience: January 31, San Francisco Vinography Unboxed: Week of January 4, 2015 Vinography Images: The Colors of a New Season Vinography Unboxed: Week of December 27th, 2014 Vinography Images: Rich Skies Losing a Legend in Serge Hochar Flirting with the Ecstatic: The Wines of Nikolaihof, Austria Vinography Unboxed: Week of December 20, 2014 A Grape By Any Other Name
Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune