Text Size:-+
05.22.2014

Would You Rather Have a New BMW or a Bottle of Rosé?

This week a bottle of 1995 California Rosé sold at auction for a winning bid of $37,200.

sine_qua_non.png

Go ahead and pick your jaw up off the floor. It took me a while to recover from this news myself. As much as I would love to trumpet this sale as the ultimate proof that rosé has finally earned the respect it deserves as a world-class wine, the fact remains that this absurd price merely proves what we all knew already: namely that the fine wine auction market is ridiculously out of touch with reality, not to mention any truth about what wine really means.

The specific wine sold was a bottle of Sine Qua Non's Queen of Hearts, a limited quantity wine produced by oddball winemaker Manfred Krankl. Krankl's idiosyncratic wines are among the most sought-after California wines thanks to a combination of their scarcity and their critical acclaim by critics, in particular Robert M. Parker, Jr.

While Sine Qua Non wines trade at elevated prices on the auction market, sometimes up to more than $2000 per bottle, this particular bottle marks an astronomical apogee for the winery.

Does this sale really represent anything different than a bottle of DRC selling for tens of thousands of dollars? Not really. While this sale price represents an oddity, both for the fact that the wine hails from California, and that on top of that it is a rosé, the reason for the ridiculous price here is the same.

Whoever bought this bottle obviously didn't buy it to drink. It will sit on a shelf somewhere in someone's collection, likely next to a complete set of other Sine Qua Non wines. This bottle was the equivalent of the 1952 Mickey Mantle baseball card.

But unlike baseball cards, which have no other value or meaning apart from being collectible, wine has another purpose. I've tasted a bottle of Krankl's rosé, which I recall not caring for very much. But irrespective of how I felt about that wine, or any other Sine Qua Non wines, they are made to be consumed, and achieve whatever potential and intent their maker had in that moment of consumption.

Treating wine as a trophy is sad.

Comments (0)

Comment on this entry

(will not be published)
(optional -- Google will not follow)
Yes
 

Type the characters you see in the picture above.

Pre-Order My Book!

small_final_covershot_dropshadow.jpg A wine book like no other. Photographs, essays, and wine recommendations. Learn more.

Follow Me On:

Twitter Facebook Pinterest Instagram Delectable Flipboard

Most Recent Entries

Vinography Images: The Blue Berry 2014 Family Winemakers Tasting: August 17, San Mateo Will Climate Change be the Death of Cork? The King of Zweigelt: The Wines of Umathum, Burgenland Vinography Unboxed: Week of July 14, 2014 Vinography Images: Solar Powered Dot Wine and the Fear of Change Annual Napa Wine Library Tasting: August 10, Napa Vinography Unboxed: Week of July 7, 2014 Vinography Images: The Berry

Favorite Posts From the Archives

Masuizumi Junmai Daiginjo, Toyama Prefecture Wine.Com Gives Retailers (and Consumers) the Finger 1961 Hospices de Beaune Emile Chandesais, Burgundy Wine Over Time The Better Half of My Palate 1999 Királyudvar "Lapis" Tokaji Furmint, Hungary What's Allowed in Your Wine and Winemaking Why Community Tasting Notes Sites Will Fail Appreciating Wine in Context The Soul vs. The Market 1989 Fiorano Botte 48 Semillion,Italy

Archives by Month

 

Required Reading for Wine Lovers

The Oxford Companion to Wine by Jancis Robinson The Taste of Wine by Emile Peynaud Adventures on the Wine Route by Kermit Lynch Love By the Glass by Dorothy Gaiter & John Brecher Noble Rot by William Echikson The Science of Wine by Jamie Goode The Judgement of Paris by George Taber The Wine Bible by Karen MacNeil The Botanist and the Vintner by Christy Campbell The Emperor of Wine by Elin McCoy The World Atlas of Wine by Hugh Johnson The World's Greatest Wine Estates by Robert M. Parker, Jr.