Food and Wine Magazine knows when it’s onto a good thing. Building on the success of the long running and incredibly popular Aspen Food and Wine Classic, the magazine (actually it’s publisher, American Express) has branched out to bring a similar, if somewhat abbreviated version to South Beach in Florida, and has become a major sponsor of the Pebble Beach Food and Wine event in Carmel, California.
Last year, American Express Publishing dipped its toe into the waters of Los Angeles, with the four-day extravaganza called Beverly Hills, which was apparently quite the scene. But if that was a toe dipping, this year they’ve undertaken a full-on occupation.
Enter the first annual Los Angeles Food and Wine festival: four days of Dionysian delights spread across Los Angeles like a big puff pastry filled with foie gras.
The festival packs scores of events into four days across Beverly Hills, Downtown, Santa Monica, and Hollywood. The events range from wine tasting seminars, to cooking demonstrations, to panel discussions, to music and mixology parties, to the grand tasting tent filled with food and wine and booze for the sampling.
If the Aspen Food and Wine festival represents the heights of luxury, this festival aims for the cutting edge of coolness, integrating much more music and culture into a more urban environment.
The main attraction for many, especially those overwhelmed with the choices, might be the grand tasting event: 200 wineries, 30 celebrity chefs, book signings, and more at the JW Mariott in downtown LA.
Consult the event web site for lots of information about who will be at the grand tasting and the overall the schedule of events, and more.
2011 Los Angeles Food and Wine Festival
JW Marriott Los Angeles L.A. LIVE
900 West Olympic Boulevard
Los Angeles, California 90015
Tickets start at $50 for some events, with various VIP passes available for all events and special access, and some pricier options at up to $2000. Tickets should be purchased in advance online.
Sounds like a party!