Barry Schuler may know a thing or two about running multi-billion dollar technology companies, but what he really wants to talk about, given the chance, is food and wine. The former CEO of AOL, Schuler often gets credited along with Steve Case (who preceded Schuler as CEO) for the company’s success in the late Nineties. But while his colleagues and most of America’s top technology executives were returning home at the end of their long days to comfortable suburbs near major metropolitan areas, at the end of the week Schuler was making his way back to Napa, California. Schuler may have been one of the country’s top technology executives, but now he spends as much time thinking about wine as he does anything else.
Schuler says that he can remember wanting to live in Napa as early as the age of 18. In addition to dabbling in photography and filmmaking as a teenager, he says, “I was really into cooking. And drinking.” His obsession with food and wine, led him to the altar of Alice Waters’ restaurant Chez Panisse, which he visited for the first time in 1974 on the pretense of considering a graduate degree at UC Berkeley. Instead of attending his interviews and exploring the campus, however, Schuler dined at Chez Panisse, and drove to Napa, where he spent days wandering around in a daze. “It was like mecca,” he says, “like I was hit by a lighting bolt. It truly was amazing. I decided then and there that I had to figure out how to live [in Napa] someday.”
By his own account, Schuler spent the next 15 years “chasing French wine” and working out the math that would get him back to the Napa valley. While he wasn’t in his own kitchen dreaming of his future Napa estate, Schuler was busy making a name for himself in the emerging world of digital interactive media. He founded an early advertising agency to serve the emerging home and business computing market, then ran one of the first successful Macintosh software companies, and finally ended up founding an interactive design agency called Medior, with several colleagues, including Tracy Strong, who is now his wife.
Schuler finally moved to Napa in 1989, settling closer to the town of Napa than to the centers of culinary and wine activity farther up the valley, because he was attracted to the change he saw underway in and around the city of Napa. “It was a train wreck in those days,” says Schuler, but he saw something of a diamond in the rough in the scrabbly area to the east and north of town known as Coombsville. When he finally decided he wanted a bit of land on which he might one day plant some grapes, “mostly just to sell, I was thinking,” he says, “I started looking in Coombsville.” Good lots were not immediately forthcoming, so Schuler would spend several years poking around the area until in 1998, when someone told him that a 35 acre parcel was due to be sold in the area, and that he might want to take a look at it.
After rounding the shoulder of the hill and seeing the view of a green cow pasture roll out from underneath the mossy shade of oaks all the way to the San Francisco Bay in the distance, Schuler purchased the property on the spot, thinking he’d figure out whether it could grow grapes later.
What Schuler ended up with is an interesting geologic and climatologic anomaly in the region. The hilltop of ash and clay soil is layered thinly on a deep base of round river stones, and sits up higher than most surrounding points in the traditionally cooler region of Napa. This makes the property a little island of heat that misses much of the fog influence that creeps up from neighboring Carneros and the wind patterns that sweep through the rest of the region.
With the help of vineyard consultant Michael Wolf, Bill and Dawnine Dyer, (of Dyer Vineyards) and occasional advice and moral support fromTony Soter (of Etude Wines) the Schulers set about carefully establishing their 22 acre vineyard, still with the idea that they’d sell the grapes, and perhaps make just a tiny bit of wine for themselves. After some struggles, the vineyard began yielding grapes in 2003, and by the time the 2004 grapes were going into bottle, it was clear that the fruit was on track to being exceptional. The folks who had purchased the initial lots of grapes were clamoring for more, and new requests were constantly being made.
“At that point,” says Schuler, “we couldn’t resist.” Barry and Tracy enlisted the Dyers to make them 40 cases of wine from the 2003 harvest, and asked them to become equal partners in the winery. For the name of their project they selected a rephrasing of Medior, the company that had brought them together, and arguably made possible the fulfillment of Barry’s teenage dreams. For their label they chose the silhouette of the solitary, ancient oak tree that anchors the center of their vineyards.
A good portion of Meteor Vineyard‘s grapes are still sold to select wineries around the valley, but the family holds back enough fruit to make a little more than a thousand cases of wine. Originally, the Meteor project only included a flagship Cabernet and a minute bit of a wine known as the Family Reserve, both priced north of $225 per bottle if you could find them. But in 2008 as the economy headed south, and yields increased slightly, Schuler and the Dyers decided to make a wine they called Perseid, which would be more widely available, and more affordable.
At $125, more affordable is all relative, of course, but Perseid isn’t meant to compete on the grounds of price. It’s just meant to be what it is: a luxury wine that makes a reasonable case at being worth the price, for those in a position to pay it.
The wine is 100% Cabernet Sauvignon, made from a mix of clones, and 100% estate grown fruit. After a long maceration and fermentation using commercial yeasts, the wine is aged in French oak (65% new) for 22 months before bottling.
I’ve been tasting Meteor Vineyards wines since their first release, and they continue to improve, as winemakers and vineyard learn to live with one another. The 2007 vintage was an excellent one, and I highly recommend it.
Full disclosure: I received this wine as a press sample.
Medium garnet in color, this wine smells of rich graphite, cedar, and tobacco aromas. In the mouth it has a wonderfully silky texture and flavors of pencil lead, tobacco, cherry fruit, and cedar, along with excellent acidity. The oak is restrained, and the wine quite elegant, even in its obvious power. Muscular tannins ripple under the wine like a bodybuilder in a silk shirt. Compelling. 14.7% alcohol.
With a wine like this, it’s hard not to think of steak, but I had some fantastic lamb sausages earlier this evening that would have been amazing with this wine.
Overall Score: between 9 and 9.5
How Much?: $125
This wine is available for purchase on the Internet.
As I write this the 2008 vintage of this wine is being released to mailing list customers and will shortly appear on the market. I have not yet had the chance to taste it.