Episode 283 of I’ll Drink to That has been released, and features Bruno Borie of Château Ducru-Beaucaillou.
Bruno is a bit different than the average classified growth Bordeaux château owner in that he grew up in the Médoc. He recalls, for instance, that his brother, sister, and he were the only kids whose father owned a château that were enrolled in the local school. This is a family story, Borie’s brother today runs Château Grand-Puy-Lacoste while Bruno oversees Ducru-Beaucaillou. It’s also a story about significant change. When you consider the many innovations that have occurred at Ducru over the years – this is where the well-known Bordeaux mixture, which is now used all over the world, was invented – there’s a notable track record. Bruno seems intent on keeping innovation in the picture, with large investments in new facilities and equipment, as well as making changes in the composition of the wine. As Bruno states in this episode, he has overseen a move to more Cabernet Sauvignon in the blend, lower yields, more sorting, and more press wine inclusion. Why the changes? Bruno explains in the interview. And there is the matter of pricing. As Bordeaux as a whole seemingly continues to lose share in the American market, Ducru has maintained prices that ensure a more healthy response from buyers here. The reasoning behind this is something Bruno elucidates well. A family owned second growth with a history of quality vintages strives to reinvigorate an understanding of their property, and reinvigorate their brand. Bruno Borie sits down for a chat about what he is up to.
This week’s episode also includes a Warm Up from Erin on the 1855 Classification of Bordeaux.
I’ll Drink to That is the world’s leading wine podcast, hosted by Levi Dalton. Levi has had a long career working as a sommelier in some of the most distinguished and acclaimed dining rooms in America. He has served wine to guests of Restaurant Daniel, Masa, and Alto, all in Manhattan. Levi has also contributed articles on wine themes to publications such as The Art of Eating, Wine & Spirits magazine, Bon Appetit online, and Eater NY. Check out his pictures on Instagram and follow him on Twitter: @levi_opens_wine