Text Size:-+

Wine That Answers the Question: What is This Shit?

vindemerde.jpgAmidst the tumbling financial markets, rapacious campaigning, and international crises of one form or another, we all need to slow down and have a glass of wine. Moreover, we all need to stop taking life quite so seriously.

I normally don't look to French winegrowers for a source of amusement -- they are a famously unfunny lot -- but apparently desperate times have brought out some humor in some wine producers in the Languedoc.

Faced with low demand for their cooperative produced wines in the face of their region's reputation for producing plonk, a group of winemakers have decided that they might as well meet the consumer's expectation.

So they've produced a wine labeled "Vin de Merde." And for anyone who didn't learn any French swear words when they got the chance in Fifth Grade, that means "Shit Wine." Or as the ever so proper BBC commentator puts it: "Crap wine." The rest of the text on the label says: "The worst signifies the best."

Here's a little piece from the BBC on the brilliant new label, which just happens to be selling faster than they can get it into shops.

Buy My Award-Winning Book!

small_final_covershot_dropshadow.jpg A wine book like no other. Photographs, essays, and wine recommendations. 2015 Roederer Award Winner.Learn more.

Follow Me On:

Twitter Instagram Delectable Flipboard Pinterest

Most Recent Entries

How to Help Lake County After the Fire Wine and Words in Three Volumes I'll Drink to That: Robert Bohr of Charlie Bird Vinography Images: Over a Barrel Warm Up: Sicilian Wine I'll Drink to That: Salvatore Geraci of Palari Vinography Unboxed: Week of September 27, 2015 Wine News: What I'm reading the Week of 9/27 The Lodi Zinfandel Revolution Continues I'll Drink to That: Master Sommelier Guy Stout

Favorite Posts From the Archives

Wine Will Never Smell the Same Again: Luca Turin and the Science of Scent Forlorn Hope: The Remarkable Wines of Matthew Rorick Debating Robert Parker At His Invitation Passopisciaro Winery, Etna, Sicily: Current Releases Should We Care What Winemakers Say? The Sweet Taste of Freedom: Austria's Ruster Ausbruch Wines 2009 Burgundy Vintage According to Domaine de la Romanée-Conti Charles Banks: The New Man Behind Mayacamas Wine from the Caldera: The Incredible Viticulture of Santorini Why Community Tasting Notes Sites Will Fail Chateau Rayas and the 2012 Vintage of Chateauneuf-du-Pape A Life Indomitable: The Wines of Casal Santa Maria, Portugal Bay Area Bordeaux: Tasting Santa Cruz Mountain Cabernets Forgotten Jewels: Reviving Chile's Old Vine Carignane The First-Timer's Guide to Les Trois Glorieuses of Hospices de Beaune

Archives by Month


Required Reading for Wine Lovers

The Oxford Companion to Wine by Jancis Robinson Wine Grapes The World Atlas of Wine by Hugh Johnson to cork or not to cork by George Taber reading between the vines by Terry Theise adventures on the wine route by Kermit Lynch Love By the Glass by Dorothy Gaiter & John Brecher Noble Rot by William Echikson The Science of Wine by Jamie Goode The Judgement of Paris by George Taber The Wine Bible by Karen MacNeil The Botanist and the Vintner by Christy Campbell The Emperor of Wine by Elin McCoy The Taste of Wine by Emile Peynaud